Assignment: Companies that want to succeed in the marketplace are turning to the internet as a way to target an otherwise untapped customer base. Email marketing campaigns are becoming the norm but must be set up properly to achieve an effective communication of product specifics and the sense of making the lives of customers more enjoyable. The goal of marketing campaign to strategic vision and direction of the company. With the above in mind respond the following question: – You want to creat an effective email marketing campaign. Specific 5 objectives needed to link this to then mission and value of the company. – How can email marketing campaign provide support for an organization mission and vision? Do you think that email marketing should be a focus for the marketing teams? Why or why not? – Why are environmental scans important to an organization strategic email marketing plan? What might the consequences be of choosing not to use one? – How does understanding of the enterprise market affect the creation of strategic email marketing plan? Is it the job of marketing personnel or the operations department to ensure that the enterprises market is considered in the strategic plan? Provide rationale to support your thoughts
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