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BSAD394 Marketing-Final Project

Final Project Instructions: Marketing Plan & PresentationBSAD394 MarketingCreate a marketing plan for a new product or service.You final project will include the following three components:1. The Marketing Plan2. A presentation of your plan (with speaker notes and narration)3. Any collateral materials or documents needed to present your marketing plan (video, samplebrochure, photos, etc.).Instructions1. Choose a type of product/service that interests you.a. The product/service cannot currently be on the market or in development.b. The product/service can be an extension of an existing product line, but not one that is currently indevelopment. (i.e., the Apple Watch idea was floated a couple of years before it was distributed forpurchase by consumers; thus, it was in development and a known line extension prior to distributionfor sale.) 2.????? Develop a marketing plan that includes the following components:The product/service descriptionThe target market profileThe price strategyThe distribution/place strategyThe advertising and promotion strategy 3. Written Marketing Plan: Begin with the product description. Your product description should beclear to anyone reading the plan and show the need for the product/service in the marketplace. Youroverall marketing plan/strategy must indicate marketing principles and techniques and demonstratehow they are appropriate for the chosen product/service. Include supporting information thatdemonstrates potential demand in the marketplace. Describe how each of the marketing conceptsyou are using support your strategies and rationales. Provide documented support in APA formatfrom at least three scholarly or professional sources (in addition to course materials) that verify yourchoices. Preferable sources are not older than five year. The final written plan should be 2500-3000words (not including the title page and references). Use 12-point font with 1-inch margins. Use the following outline (sections) for your plan:I.II.III.IV.V. Executive SummaryDescription of productTarget MarketPricing StrategyDistribution/Place Strategy VI.VII.VIII. Advertising and Promotion StrategySummaryReferences 4. Presentation: Create a 20-30-minute online presentation that provides an overview of each of theseven sections above of your written marketing plan (minus the References). Imagine that you arepresenting in front of the “Shark Tank” to help drive the content and creativity of your presentation.Use best practices with regard to design, graphics, text and maintaining audience interest to presentyour product and strategy.Speaker Notes: Include thorough speaker notes which you can use for the audio narration ofthe presentation. You may submit your speaker notes separately.Narration: Your audio must be synchronized with the slides/screens such that it will run as anauto play or the audio can be clicked on slide by slide. You do not need a references slidesince references are addressed in the written plan. Be sure to credit, however, any outsidesource or graphic used within the presentation in APA format on the final slide/screen.Multiple tools exist for presentation development (PowerPoint, Prezi, Powtoons, Camtasia,Adobe Articulate, Google Slides, etc.), but if you choose to use PowerPoint, Microsoftprovides the free add on, Office Mix, that you can download at https://mix.office.com/.Office Mix provides audio narration capabilities. There are various tutorials at this site toassist you.Refer to the Final Project Grading Rubric to ensure that your work meets the requirements for thegrade you wish to attain.

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