‘Friar Casing, LLCWhen Tiffany Friar-Hakes graduated from college, she went to work for Coca-Cola, working on special event marketing. She could have taken an easier position in her fatherâs company, but he wanted her to go out on her own and learn more about how business is done before joining the family firm. After five years, she thought it was time return and her father agreed. But now, after six months, she was questioning her decision.âDad,â she said, entering Mike Friarâs office. âSales have been stagnant for the last few years, at least five from what I can see. Yet weâre paying our salespeople more now than we did then. Why is that?ââCost of livingâthey have to earn more just to stay even,â he replied. âBut I see your point. They arenât selling more.ââWell, what if we had our smaller customers order through the Web? Then the sales-people could have more time to find new customers.â The company manufactures metal boxes, called cases, which other companies put their products in when those product shave to be used in tough environments. For example, AirLink uses Friar cases to house high communications equipment used by the military.âI donât knowâI think weâd have a riot on our hands if we tried to take customers away.â He frowned as he contemplated the consequences.âBut our costs have risen and our sales havenât. I donât think weâll make money this year. If we donât find less expensive ways to sell, weâll be out of business before too long.âHer dad stared at her earnestly. âLook, this isnât Coca-Cola. We donât have their big budget for fancy marketing, and selling to people is a whole lot different than selling to companies.â1. What type of products does Friar make and sell? (Note: The type isnât âboxesâ orâcases.â)2. What type of customers do they have?3. What characteristics of the Friar Casing market are different from those faced by Coca-Cola, and how would affect how fair markets?It is an analysis of the case: THE FRIAR CASING, LLC .Give detailed answers to all the questions given at the end of the case. Use the knowledge from chapter 1 in the textbook to construct your answers. Save your work as a WORD file and upload it using the link Assignment 1 and submit it. Plagiarism will result in a zero
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