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MARKETING 312-Assignment 2-Marketing Strategy Implementation ? Part I

If you are using the Blackboard Mobile Learn iOS App, please click "View inBrowser"Click the link above to submit this assignment.Students, please view the "Submit a Clickable Rubric Assignment" video in the Student Center.Instructors, training on how to grade is within the Instructor Center. Assignment 2: Marketing Strategy Implementation ? Part I 1. Due Week 8 and worth 300 pointsThis assignment is a continuation of Assignment 1. Write a six to seven (6-­7) page paper in which you: Determine any strategic partnerships the department store chain could develop thatwould help promote the higher-ranged-priced products and support the expansion in thewest coast. 2. Construct a strategy for managing the higher-ranged product brands. Provide arationale for your strategy. 3. Develop a pricing strategy for the higher-ranged products. Provide a rationale foryour strategy. 4. Generate at least two (2) ideas for sales promotion, advertising, and sale promotionstrategies. 5. Select and outline a digital strategy. Provide a rationale for your strategy. 6. Design a plan to measure marketing performance. Provide a rationale for yourstrategy. 7. Use at least three (3) quality references. Note: Wikipedia and other Websites do notquality as academic resources. Your assignment must follow these formatting requirements: Be typed, double spaced, using Times New Roman font (size 12), with one-inchmargins on all sides; citations and references must follow APA or school-specific format.Check with your professor for any additional instructions.Include a cover page containing the title of the assignment, the student’s name, theprofessor’s name, the course title, and the date. The cover page and the reference page arenot included in the required assignment page length. The specific course learning outcomes associated with this assignment are: Analyze market-driven strategies as they relate to specific situations.Analyze the parts of a market-driven program development.Explain the implementation and management of market-driven strategies.Evaluate the importance of value chain strategies to the marketing channel.Analyze pricing objectives, price sensitivity, strategies, policy, and structure todetermine the best pricing strategy.Analyze the selling functions used by organizations to increase buyer response frommarketing strategies.Use technology and information resources to research issues in strategic marketing.Write clearly and concisely about strategic marketing using proper writing mechanics. Grading for this assignment will be based on answer quality, logic / organization of the paper, and language and writing skills. Click here to access the rubric for this assignment.

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