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MARKETING 312-Week 4 Assignment 1

Week 4 Assignment 1 Week 4 Assignment 1 SubmissionIf you are using the Blackboard Mobile Learn iOS App, please click "View in Browser"Click the link above to submit this assignment.Students, please view the "Submit a Clickable Rubric Assignment" video in theStudent Center.Instructors, training on how to grade is within the Instructor Center.Assignment 1: Marketing Strategy Implementation ? Part I Due Week 4 and worth 250 pointsYou are the Chief Marketing Officer for a U.S.-based department store chain handlinglower and higher-range-priced product categories with the primary focus on thelower-end. The department store chain has stores on the east coast, northern area,and the south with the locations in metropolitan cities. You have been tasked withshifting the marketing strategy from a focus on the lower-end products to the higherend ones. Two key competitors will be Macy’s and Nordstrom.Write a six to eight (6-8) page paper in which you: Determine the marketing driven strategy that the company will take. Provide arationale for your strategy.Distinguish the product-market boundaries. Provide a rationale for your strategy.Construct a marketing segmentation strategy. Provide a rationale for your strategy.Develop a customer relationship management strategy. Provide a rationale for yourstrategy.Generate a strategy for collecting information about potential customers. Provide arationale for your strategy.Use at least three (3) quality references. Note: Wikipedia and other Websites donot quality as academic resources. Your assignment must follow these formatting requirements:1. Be typed, double spaced, using Times New Roman font (size 12), with one-inchmargins on all sides; citations and references must follow APA or school-specific format. Check withyour professor for any additional instructions.2.Include a cover page containing the title of the assignment, the student’s name,the professor’s name, the course title, and the date. The cover page and the reference page are notincluded in the required assignment page length. The specific course learning outcomes associated with this assignment are: Explain the concept of strategic marketing.Analyze markets, segments, and customer value to determine the best marketingstrategy. marketing. Analyze market-driven strategies as they relate to specific situations.Analyze the parts of a market-driven program development.Use technology and information resources to research issues in strategicWrite clearly and concisely about strategic marketing using proper writing mechanics. Grading for this assignment will be based on answer quality, logic / organization ofthe paper, and language and writing skills. Click hereto access the rubric for thisassignment.

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