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MARKETING 410-A business plan is important because it summarizes

You are required to submit a preliminary draft of your Portfolio Project. (See Attach File: Company name, brief summary,etc) Your submission should meet the following requirements:Be 3-4 double-spaced pages.Include a title, name of the selected business, and briefly address each required component of the Portfolio Project assignment as found in Module 8.( As below)This is an important step in the creation of your Portfolio Project (As below).A business plan is important because it summarizes the entrepreneur’s vision for the start-up business. No one is in a better position to write your business plan, to articulate the vision, mission, and strategy of your start-up, than you are. This is true for retail businesses, as well as those in manufacturing, business-to-business, or other industries.Although there is no hard and fast format for a business plan, your business plan must include the following components:Executive summaryCompany summaryMissionObjectivesCode of ethicsCompany ownership/managementCompany location and facilityIdentification of consumers/target segmentsProduct or service descriptionMarket analysis summaryCompetitive comparisonDifferentiation—why your retail business is unique, competitive, etc.Marketing strategy: pricing, promotion (must include social media/mobile technology), distributionHuman resource requirementsFinancial plan: projected profit-and-loss statement, balance sheet, cash flows, business ratios, and benchmarksReferencesSelect a retail start-up business. Name it anything you want—but be careful to choose something plausible. Use the list above to structure a business plan to be delivered to a group of bankers or investors. Describe your start-up using the content above and address each point.Be creative. Incorporate course material into your plan. Use tables, charts, or graphs to help illustrate your points. Feel free to ask your instructor for clarification on any of the requirements of this Portfolio Project.East moon is clothing company that distributes a wide rand of fashion andlifestyle products from Asia. The company was founded in San Diego, California onOctober 10, 2007. Currently we have five official stores, which locate in five differentstates- California, Colorado, Florida, Chicago and Oregon in the US. We offer reasonableprice and high quality service and product in order to show the beauty from the easternpart of the world. Our core purpose is to make significant contributions to the wholeworld. We believe this is a way to help western people start learning eastern style ofcultures and further cooperating with Asian business.In addition, we believe that we can improve people’s lives through business. Webegan as a simple idea that helps address need and social problems. We are promotingBOGO program that anyone who buys a shirt or pants from us; we will donate the samevalue of products or money to the people who are in need.We have to be aware that now we are living in a competitive world where everycompany is struggling for holding the position of being the best. This is also why manycompanies have their core values and ethical standards that guide ways to the employeesfor conducting the business. In addition, it helps the decision makers of the company totake the critical and right decision in order to benefit not only the company but alsoeveryone like managers, employees, customers, suppliers, etc. Most importantly, thesevalues create the ethical corporate culture and also a different image in the market so thatwe can be different from other competitive companies.LearningWe believe that keep seeking new information and enrich the skills are important. Weencourage people who have potential of being successful to work with us. We providefree training and the opportunities to work oversea, Moreover; we offer scholarship to thepeople who maintain good performance in the workplace. Learning is an essential abilityto apply strategies and adapt to change.JoyLife is too short to not having fun. Life is also too long that we have to find joy. If wemaintain a happy atmosphere, all the employees will be passionate about their work moreso that we can finish the tasks effectively and rapidly. We believe that the employeesperform their best when they are happy and healthy.Innovation See challenges as an opportunity Embrace change with hope and courage Explore business in an imaginative wayIn order to expand our current business, we have to be creative and keep bring ideas.Although innovation also involves risk taking because we have break the existingprogram and make new change, we still believe that advancement and development willimprove our company. DiversityWelcome diversity and diverse opinions for business. We embrace and accept a broadrange of perspectives, cultures, background and experiences. It cannot only put thecompany to an international stage and we can absorb different cultural experience ofbeing successful.Integrity Be honest, forthright and trustworthy. Use straight talk; no hidden agendas of the company Respect ethics, rules and regulationWe care about one another, the environment, and the communities where we live andwork. We like to maintain our reputation in order to launch more future customers butalso maintain our current customers.Core values can influence how employees interact with each other positively; forexample, the leader that I admire the most- Mother Teresa. She was willing to takechances; she wanted to help and built a love environment for the people who work withher. People simply follow her is because she was caring all the surrounded people but notbecause she restricted the people and forced them to follow her.With the consideration of above core values, we indicate a strong belief to thevalues of the company. We make decision towards everyone’s opinion and based oneveryone’s effort. We are looking forward to build our peaceful community and achievethe goal together with you all.

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