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MARKETING 441-Forecast revenues and expenses needed to reach goals

Forecast revenues and expenses needed to reach goals based on design and implementation schedules created by the organization.In a paper of 3-4 pages in length (not including your title page and references), identify the appropriate performance metrics and procedures you plan to use in a business evaluation.Please refer to Chapter 2 and 3 of your textbook for information that you will need to complete this part of your project. Performance metrics can be found on pages 44-45 and pages 369-373, and the Balanced Scorecard method is explained on pages 46-51.Your paper should include metrics important for your business and a short financial summary of projected revenues and costs so you can be prepared for high level expenses to get your business started. Assume you are pitching this to a venture capitalist or investor.This exercise involves Steps 6 and 7 of the Seven Step Marketing Plan detailed in your textbook. Your paper on budget and evaluation will form Parts/Topics 6-8 in your completed Final Project that you will assemble and submit in Module 6.Your paper on budget and evaluation should include discussion and support for the following topics:E-Marketing Plan Parts/TopicsWritten Assignment 5Seven Step Marketing PlanStep 6: BudgetStep 7: Evaluation PlanBudgeting and ExpensesProjected Sales and Revenues the first 3 yearsLessons that you learned from the projectE-Marketing Plan TemplateUse the E-Marketing Plan Template when you work on your assignments for the semester project. The template outlines the eight separate parts/topics your plan needs to address and shows how things should be organized.

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