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Unit 1 Assignment
For this assignment, you will conduct a SWOT Analysis for
your school, a group that you are a member of, a publicly traded company, a
local business, or a non-profit. See the file attached above for specific
directions and the grading criteria that will be used for this assignment.

Unit 3 Assignment
Identifying Target Markets
Marketing a service poses new challenges to the marketer.
For this assignment, pick one of the following services: a doctor’s office, an
airline, an employment agency, or a bank and then target the market for the
organization and apply the four service characteristics. See the file attached
above for specific directions and the grading criteria that will be used for
this assignment.

Unit 5 Assignment
Getting the Product to Market
Using one of the organizations you selected for the SWOT
Analysis assignment in Unit 1, or the one you used in the Identifying Target
Markets assignment in Unit 3, you will expand on the marketing channels you
would use to support this organization, and how each contributes to the
distribution of the product or service. See the file attached above for
specific directions and the grading criteria that will be used for this

Unit 7 Assignment
Social Media
For this assignment, you will pick one of the major social
media sites and discuss the advantages and challenges of marketing using this
site. Then, you will discuss the major public relations tools and how a
marketer might use social media and the internet for a PR campaign. See the
file attached above for specific directions and the grading criteria that will
be used for this assignment.

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