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Project One – Leadership Theories, Approach

Project One: LeadershipTheories/Approach/Style • Purpose:In the first assignment, students are given a scenario aboutGlobal Delivery Direct (GDD), a Norfolk, England medium-sizedglobal delivery company that was started in 1968 by four collegefriends. . The purpose of this exercise is to see if you can identifythe GDD leader in the potential candidates that will be hired tolead the new boutique services department.Outcome Met by Completing This Assignmentuse leadership theories, assessment tools, and an understandingof the role of ethics, values, and attitudes to evaluate andenhance personal leadership skillsBackground:Andrew Rockfish and the co- owners have been looking for acompetitive edge in the North American market that will translatewell to the other divisions. A recent meeting of the ownersresulted in the decision to target business organizations withcustom services. This decision stems from recent feedback fromcustomers that revealed that for GDD to anticipate the needs oftheir clients, suppliers and service vendors, the Company neededto decrease the turnaround time in delivery and the mailing ofsmall packages and letters. Rockfish has decided to offer“boutique” services to its business customers. Catering tobusinesses will allow GDD to provide personal services that FedEx and UPS cannot offer. Customizing the services will allowGDD to increase prices while creating a new niche in the market.It was decided that the initial roll out of this idea would start in theUS where an imminent threat from competition lies. Rockfish wason board with this idea and began a campaign with the rest of theCompany to find ideas that would help encourage the new‘Business First” strategic plan. In response, a sales manager from the mid-west sales teambrought this following idea from their brainstorming session forRockfish’s consideration. The sales manager proposed creatingseveral mobile packing stores that would directly bring customerservice to businesses. GDD would not just pick up and deliverbut they would also package. This model could be viewed as anUPS store on wheels. The team got the idea from a local deliveryservice that started a similar business as a Mail Store on Wheelsand it seemed to be doing well. The mail company has five “Mailon Wheels” trucks and focuses on taking small business, notindividuals, away from the three local UPS and Kinkos stores.After a financial review of the company, Rockfish decided to buythe business.Adrian Cheng, a young entrepreneur who ran the business with aphilosophy that “customers always get the best of our time andservice”, started Mail on Wheels. Personal service, friendliness,and as much time as it takes to make the customer happy, waspart of the mission statement. Employees were casually dressedand had no deadlines except those given by the customer.Cheng had approximately 45 employees and ran both day andevening shifts. He had one van that was on call 24/7. Chengoversaw the entire operation with two assistant managers, one forthe day shift and one for the evening shift. Cheng does not wantto continue working once the merger takes place. Therefore,Rockfish has decided to hire a new manager for the new serviceproducts the company will offer.Rockfish has decided that you, as a new management traineemight review some of the candidates for the job and help decide ifthe candidates have a leadership approach and style that fits the21st century model that GDD is promoting in its leaders.Instructions:Step 1: Preparation for Writing the AssignmentBefore you begin writing the report, you will read the following requirements that will help you meet the writing and APArequirements. Not reading this information will lead to a lowergrade:Review “How to Analyze a Case Study” under Week 4 Content.You are expected to use the facts from the case scenario focusingon using this information to determine opportunities and solveproblems.Read the grading rubric for the assignment. Use the gradingrubric while writing the report to ensure all requirements are metthat will lead to the highest possible grade.In writing this assignment, you will read and following these tasks:Task 1: Third person writing is required. Third person means thatthere are no words such as “I, me, my, we, or us” (first personwriting), nor is there use of “you or your” (second personwriting). If uncertain how to write in the third person, view thislink: http://www.quickanddirtytips.com/education/grammar/firstsecond-and-third-person.Task 2: Contractions are not used in business writing, so you areexpected NOT to use contraction in writing this assignment.Task 3: You are expected to paraphrase and are NOT to usedirect quotes. You are expected to paraphrase, which can belearned by reviewing thislink: https://writing.wisc.edu/Handbook/QPA_paraphrase2.html.Task 4: You are responsible for APA only for in-text citations anda reference list.Task 5: You are expected to use the facts from the case scenariopaired with the weekly courses readings to develop the analysis and support the reasoning. No more than three (3) externalresources can be used in completing the assignment. Theexpectation is that you provide a robust use of the coursereadings. If any material is used from a source document, it mustbe cited and referenced. A reference within a reference listcannot exist without an associated in-text citation and vice versa.View the sample APA paper and the How to Cite and Referencefile located under Week 4 content.Step 2: How to Set Up the ReportCreate a Word or Rich Text Format (RTF) document that isdouble-spaced, 12-point font. The final product will be between 46 pages in length excluding the title page and reference page.You may not exceed six (6) pages so it is important to writeclearly and concisely. •••••• Follow a report format.https://owl.english.purdue.edu/owl/resource/726/01/Create a title page with title, your name, the course, theinstructor’s name and date;IntroductionGDD’s ResultsCandidate’s ResultsGDD/ Candidates ComparisonRecommendationStep 3: Identify GDD’s prevalent leadership theory,leadership approach and preferred leadership style.Task 1: Read the course readings in weeks 1 – 4 to gain anunderstanding of the concepts of leadership theory, leadershipapproach and leadership style.Task 2: Read the background information under each week’scourse schedule and the case scenario to identify GDD’sprevalent leadership theory, leadership approach and preferredleadership style. Task 3: Create a table that illustrates GDD’s prevalent leadershiptheory, leadership approach and the preferred leadership style.Task 4: Explain the reasoning for the selection of each elementwithin the table. You will use the course readings and the casescenario information to support the reasoning.Step 4: Identify each candidate’s prevalent leadershiptheory, leadership approach and preferred leadership style.Task 1: There are four potential candidates for the new managerposition. Below is a summary of Rockfish’s interview notes foryou to use in making a recommendation. Read the interviewnotes for each candidate.Candidate One- Henrietta RaynardHenrietta was the assistant to Alex Cheng. She is 28 years oldand is currently finishing her degree online at UMUC. Henrietta isa business administration major. She is friendly and has a quietdemeanor. She does not tolerate much nonsense from people,hates surprises, and wants people to be brief in talking with her.Rockfish’s personal impression is that Henrietta was hesitant injoining a larger organization. She appears to like the smallness ofa business and feels in control in such an environment. She likedthe idea of the collaborative environment of GDD and respondedwell to the idea that her opinions and suggestions were alwayswelcome. However, Henrietta expressed some concern that theyouthful employees of Mail on Wheels had plenty of opinions butnot a lot of discipline in their work ethic. She found that structure,procedures and rules have worked better than asking for input.When asked how her staff perceived her, she laughed and saidthe staff called her a “Type A.”. Then again, she indicated that tosome of the people she works with, anyone who shows up for ameeting early is a “Type A.” Rockfish noted that during thisstatement it was only one of two times during the interview thatshe held his gaze for any length of time. When asked whatcharacteristics she thought a leader needed to possess tosucceed in the 21st century she replied, “…objective, practical, controlled and fair.” Raynard said her leadership style wastransactional but Rockfish was not sure if it was not moreauthoritarian. When asked what leadership theory she thoughtwas most likely to work in the 21st century her reply was “GreatMan, because it emphasizes the characteristics of a person likehonesty and trust.” Raynard’s knowledge of the business wassound but when asked if anyone could be a leader she said no. Itwas up to the position that a person holds. She seemed to knowlittle about how GDD operated. When asked if she had aleadership approach she replied, “Can you clarify the question? Ifyou mean, do I think I can l lead? Sure.” Raynard did understandthat sustainability was very important to the business. She saidshe had some ideas about how to make the process aspect ofMail on Wheels better, more efficient while saving cost. She alsothought that being eco-friendly was important but realized thatwas the other meaning of the word sustainability in business.Candidate Two- Orson HernandezHernandez currently manages the local Kinkos store. He hasremained loyal to the company even after the merger. However,Hernandez feels that the store’s image, culture, and mission havechanged dramatically since the merger. He enjoys working with acustomer until they are satisfied and regrets having to shortchange the time he currently spends with customers. He alsofeels that the company culture has become more rigid. Whenasked what characteristics he thought a leader needed tosucceed in the 21st century, he replied, “…flexible,compassionate, insightful and honest”. Hernandez seemed tounderstand the idea of a mobile packaging store and was awarethat Cheng’s company was becoming a strong competitor for thesmall business customers. Asked about the idea of competitiveedge he said that a leader at his level does not have to worryabout competitive edge. He likes the collaborative culture at GDDand showed signs of having done his homework on the Company.He said that GDD would do well if the company made sure thenew division continued the existing culture because it encouraged creativity. When asked how he created followers among hisemployees, Hernandez replied that he liked to use incentivemotivational techniques and would sometimes empower workersif they showed an ability to manage others well. Hernandez saidhe was a laisse-faire leader because it encouraged freedom. Hissaid his favorite leadership theory was contingency theorybecause it allowed him to approach things by the situation. Heliked to agree with people and saw himself as being flexible.Hernandez said that he really did not have an approach toleadership just a style.Candidate Three- Jonathan LivingstonCurrently works for the IT department at UPS and obtained thisjob right after serving in the military. Livingston entered theinterview room all smiles and with a firm handshake. Rockfishadmitted to being impressed by the firm handshake and theconstant eye contact throughout the interview. Livingston waswell prepared to discuss both companies having visited both priorto the interview. Livingston had also read about GDD online andspoke with current employees. Livingston indicated that he wasthe team leader in his current job and was content with theorganization. However, his current job does not lead him to acareer position in management, which he desires. His approachto leading is to look for leadership opportunities and encourageemployees to act upon them if possible. Livingston believes he ispositive about the future and while he knows that GDD issearching for market share, he feels that he can bring a bigpicture perspective to the new company by having worked atUPS. Livingston said he sees himself as a transformationalleader. He feels good leadership is about having goodrelationships with followers. Relationship theory seemed to makethe most sense to him for the 21st century because people areresponsible for making change happen as well as leading changein the future.Candidate Four-Adrianna CoyoteCoyote went to work for GDD as a part-time employee straight out of college. She took time off to have a family but is now managingthe GDD airport station at the Ontario Hub. Having read aboutthe opportunity through the GDD’s HR division website, Coyotewas excited about the possibility of moving her career forwardShe is quite familiar with GDD shipping methods, deadlines,culture and policies. Coyote has many innovative ideas besidesthe mobile vans that would promote the business boutiquemarket. Coyote’s evaluations are superior and she works well withher team. Her colleagues indicated that she is flexible and is a“people-first” person. Her eye contact is good and she comes offas being authentic. She describes her leadership style as servantwith a touch of authoritarian. The deadlines of station workrequire strong direction at times and she believes that she mustbe strict about the deadlines. However, Coyote tries to serve herpeople by looking at their needs and giving them a chance to behappy in their jobs. Her team seems to concur. She has littleknowledge of the mobile business but has researched and lookedclosely at Mail on Wheels. When asked about her favoriteleadership theory she replied “relationship but really servant.”The idea of having a leadership approach seemed to stumpCoyote. She said, “Leaders must encourage others and to seekways for the company to do well.”Task 2: Create a table that illustrates each candidate’s prevalentleadership theory, leadership approach and preferred leadershipstyle.Task 3: Explain the reasoning for the selection of each elementwithin the table. Use the course readings and the case scenarioinformation to support the reasoning.Step 5: Compare and Contrast GDD with CandidatesYou will now compare and contrast the leadership qualities thatfits GDD leadership model with the leadership qualities of the fourcandidates.Task 1: Identify the similarities and differences in the data in the two tables looking to see what candidate best fits the GDDleadership model. Task 2: Use the data ascertained in comparing the two tables tocomplete the following rating table for the four candidates. Use ascale of 1 to 5 with 5 being the highest rating and 1 the lowestrating. Note that it is possible to have candidates that fall withinthe same category.Candidate 1 No Fit 2 Bad Fit 3 NotSure 4 GoodFit 5 Best Fit RaynardHernandezLivingstonCoyoteTask 3: For each candidate, explain how you arrived at therating. Be sure to use the course reading and case scenario factsto support your conclusions reflected in the rating table.Step 6: Recommend the candidate that best fits GDD’sleadership modelRockfish is depending on you to recommend the best candidatefor the position. Review the information from the prior steps.Task 1: Identify the candidate that you believe best fits the GDDleadership model and explain why he or she is the best candidatefor the position.Task 2: Support the recommendation by making a comparisonbetween GDD’s leadership model and the qualities the candidatepossesses covering leadership theories, leadership approach andleadership style.Step 7: Submit the report in the Assignment Folder.

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