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Project Outline Choose an organization & do an in-depth covering the business

Project OutlineChoose an organization & do an in-depth (research based report ) covering the business tobusiness marketing aspect of the company / organization.Select an organization: The Boeing Company (Boeing) AT& T HP (Hewlett Packard) IBM GE (General Electric) Apple Citigroup JP Morgan Chase Exxon Mobile FordMRKT 3025: Summer 2016The main tasks of the project report are to:• Identify an organization that you believe may have some background in the application of B2Bmarketing theories in its operations.• Provide a detailed background of the organization, including its goals and objectives, andexplore / identify the nature of the B2B marketing the organization is currently involved in orhave adopted.• Analyse the current B2B marketing strategies of the organization (in the four areas of product,price, promotion and distribution; and others).• Comment on the effectiveness of the current strategies and identify any inadequacy in thestrategies & or its strategic approach.• Conclude your report and make recommendations for appropriate B2B marketing strategiesthat the organization should pursue.The report will consist of the following points: Executive summary Introduction and background of the organization The B2B marketing approach followed by the organization B2B Marketing Opportunities, Current & Potential Customer Market Segments- Domestic &International Marketing Channels The current B2B marketing strategies pursued by the organization Conclusion ReferencesGraphs, Charts etc can be used in the report.Note: Report is expected to be around 20-25 pages. Quality over Quantity.Some points that will be used for evaluation of the paper & presentation:1. Information was presented in logical and organized manner. 2. Project report submittedprofessionally – in a folder, stapled etc.

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