Project OutlineChoose an organization & do an in-depth (research based report ) covering the business tobusiness marketing aspect of the company / organization.Select an organization: The Boeing Company (Boeing) AT& T HP (Hewlett Packard) IBM GE (General Electric) Apple Citigroup JP Morgan Chase Exxon Mobile FordMRKT 3025: Summer 2016The main tasks of the project report are to:⢠Identify an organization that you believe may have some background in the application of B2Bmarketing theories in its operations.⢠Provide a detailed background of the organization, including its goals and objectives, andexplore / identify the nature of the B2B marketing the organization is currently involved in orhave adopted.⢠Analyse the current B2B marketing strategies of the organization (in the four areas of product,price, promotion and distribution; and others).⢠Comment on the effectiveness of the current strategies and identify any inadequacy in thestrategies & or its strategic approach.⢠Conclude your report and make recommendations for appropriate B2B marketing strategiesthat the organization should pursue.The report will consist of the following points: Executive summary Introduction and background of the organization The B2B marketing approach followed by the organization B2B Marketing Opportunities, Current & Potential Customer Market Segments- Domestic &International Marketing Channels The current B2B marketing strategies pursued by the organization Conclusion ReferencesGraphs, Charts etc can be used in the report.Note: Report is expected to be around 20-25 pages. Quality over Quantity.Some points that will be used for evaluation of the paper & presentation:1. Information was presented in logical and organized manner. 2. Project report submittedprofessionally â in a folder, stapled etc.
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