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Which of the following is a similarity between revenue analysis

Which of the following is a similarity between revenue analysis in for-profit firms and nonprofit firms?Both are indicative of the percentage of the target market that has been exposed to a promotional message. Both reflect a firm’s revenue as a percentage of total market sales. Both focus on the whether the firm is meeting sales targets and objectives. Both seek to understand the funding source of their revenue. Both focus on the money raised by the firm._____ are specified profit targets that a firm expects salespeople to meet.Fixed commissions Sales quotas Sales growth measures Sales audits Subjective measures_____ are measures that assist in ascertaining the extent to which marketing objectives have been attained.Performance metricsSales forecastsMarket predictionsMarket plansConsumption statistics1.Henry, a marketing manager at Clade Electronics, is tabulating the expenditure on a recently concluded successful advertising campaign using a spreadsheet. Henry also has the sales figures of the product targeted by the campaign in another spreadsheet. He will use the spreadsheets to measure how effective Clade has been in using the resources allocated for the campaign. Which of the following is Henry calculating?Marketing return on investmentRequirement-productivity metricKey performance indicatorCyclomatic complexityGoal-Question metric2.Which of the following is true of revenue analysis in for-profit firms?It typically does not distinguish between the revenue generated by core businesses and unrelated businesses.It typically identifies whether the firm is meeting sales objectives.It typically focuses on identifying prospective sources of revenue based on competitors’ revenues.It typically focuses on the money raised by the firm through investors.It typically fails to identify the individual sources of revenue and concentrates on total revenue instead.3.Which of the following is true of the rate-of-trial method of measuring the success of a new product?It provides a quick snapshot of a marketing team’s success in attracting new customers.It is extremely cost-effective and thereby most commonly used.It is not indicative of the price sensitivity of customers.It offers a very straightforward process for measuring the success of a new product.It consists of research that is qualitative in nature.4._____ is a measure of how often the target market has been exposed to a promotional message during a specific time period.FrequencyExposureVarianceReachWavelength5. Customer acquisition measures:how much profit a firm generates through its already established customers.the total amount of money raised by a firm through marketing initiatives.the amount of money spent on marketing to gain new customers.a firm’s sales through existing customers against its competitors.the degree of brand loyalty that customers have toward its products6.Which of the following is an advantage of using a straight commission plan for compensating salespeople?It increases the predictability of a firm’s selling costs.It provides greater control over the sales force.It enables the sales force to provide adequate service to smaller accounts.It provides more financial security to salespeople.It offers the maximum incentive to salespeople.Highly formalized organizations often have:a difficult time maximizing performance in response to rapid changes.a highly customer-oriented policy.individuals at low levels making the most important decisions.highly decentralized organizational structures.more rapid and faster rates of development than those with decentralized structures.Which of the following is true of a marketing audit?The elements of a marketing mix for a product are insignificant to a marketing audit.It includes both quantitative and qualitative data from all the stakeholders of a business.It is directly involved in the process of creating a unified operating plan that ensures a company-wide focus on achieving goals.It does not include sufficient metrics to measure the success of a product.It always comprises only of general metrics like marketing return on investment and profitability sharing.Taiko, a manufacturer of gaming consoles, had sales of $2 billion during 2013. During the same period the other manufacturers managed to sell gaming consoles worth $18 billion. According to these figures, Taiko accounted for 10 percent of revenue generated from gaming consoles in 2013. What does this scenario exemplify?Recency-frequency analysisMarket share analysisFourier analysisCustomer acquisitionProfitability analysisCynthia, an advertising professional for Swirl AD, is rolling out an advertising campaign for one of her clients, next month. She is quite nervous about the response that the campaign will receive. Therefore, she organizes a meeting with a few people from the target customer base of the new campaign to evaluate the advertisements before rolling them out. In this scenario, Cynthia is conducting a(n):recognition test.unaided recall test.pretest.snapshot test.aided recall test._____ is a measure used by marketers to analyze the success of specific products and geographic regions to find pain points and positive factors.Recall analysisRevenue analysisLifetime value analysisMarket share analysisFrequency-recency analysisA(n) _____ is a process that is used to measure and manage demand in addition to creating a sales forecast.unaided recall testcollaborative planning, forecasting, and replenishment (CPFR)recognition testsales and operations planning (S&OP)advertising pretestWhich of the following is a disadvantage of using a combination method of compensation to salespeople?It tends to be difficult to administer.It makes selling expenses extremely predictable.It increases the stability of selling expenses.It provides a manager with no control over nonselling activities.It provides very little security compared to the straight commission method._____ is the extent to which established rules and processes direct marketing decisions and activities.CentralizationDepartmentalizationFormalizationOptimizationAutomation_____ refers to the percentage of the target market that has been exposed to a promotional message at least once during a specific time period.RecognitionExposureRecallVarianceReachWhich of the following is true of implementing marketing performance metrics?Performance metrics are standard and uniform measures that are used across organizations.Marketers should present all their findings as equally important instead of prioritizing results.Marketers must develop metrics based on their organization’s revenue and mission statement.A firm must always focus on objectives that cannot be modified when using marketing performance metrics.Data history must always be built toward the final stages of implementing marketing performance metrics.

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