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Your firm has agreed to hire a professional website development company

Details:This assignment challenges the student to think creatively.The deliverable is a single-page letter addressed to a hypothetical website development company.Place yourself in the role of a marketing executive in a hypothetical firm who is launching a new product that needs to be marketed.Your firm has agreed to hire a professional website development company to market your product. The website developer needs the following information:A brief description of the productA description of the market channelsA description of the distribution channelsAPA format is not required, but solid academic writing is expected.This assignment uses a grading rubric. Instructors will be using the rubric to grade the assignment; therefore, students should review the rubric prior to beginning the assignment to become familiar with the assignment criteria and expectations for successful completion of the assignment.Apply RubricsMarketing and Distribution Channel Letter123Unsatisfacto Less thanSatisfactoryrySatisfactory75.00%0.00%65.00%90.0%Content 4Good85.00% Description of theDescription of20.0 %Description of the product is present,the product isDescription of product is notbut ideas areadequatelythe Product present.confused orpresented.incomplete. Description of the Description of35.0 %Description of the market channels is the marketDescription ofmarket channels present, but ideas channels isthe Marketis not present.are confused or adequatelyChannelsincomplete.presented. Description of the35.0 %Description ofDescription of the distributionDescription ofthe distributiondistributionchannels isthechannels ischannels is not present, but ideasDistributionadequatelypresent.are confused orChannelspresented.incomplete10.0%MechanicsandFormatting10.0 %Mechanics ofWriting(includesspelling,punctuation,grammar, Surface errors are Frequent andSomepervasive enough repetitivemechanicalthat they impede mechanical errors errors or typoscommunication ofdistract the reader. are present, butmeaning.Inconsistencies in are not overlyInappropriatelanguage choice distracting toword choice(register) and/or the reader. 5Excellent100.00% DescriptionDescription of of the productthe product is isclearlythoughtfullypresentedpresentedwith useful with rich anddetails.interestingdetails.DescriptionDescription of of the marketthe marketchannelschannels is product isclearlythoughtfullypresentedpresentedwith useful with rich anddetails.interestingdetails.DescriptionDescription ofof thethedistributiondistributionchannels ischannels isthoughtfullyclearlypresentedpresentedwith rich andwith usefulinterestingdetails.details. Prose isProse is freelargely free of of mechanicalmechanical errors. Writererrors,is clearly inalthough acommand offew may be standard,present. The written, Correct andwriter uses avaried sentence variety ofword choice areand/or sentencestructure and effectivepresent. Sentenceacademiclanguage use) construction areaudiencesentencestructure is correctEnglish.used.appropriatestructures andbut not varied.language are figures ofemployed.speech.100 % TotalWeightage

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