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a formal business plan written with external audience

The Business PlanFinally note that there is no final exam in this course. Instead, the final business plan essentially serves as a comprehensive take-home final exam. This business plan should have two parts, each part accounting for 15% of the grade.

The first part (about 8-12 pages with 1.5 spacing) is a formal business plan written with external audience such as banks, potential investors and employers in mind. This should include:
· An executive summary

· Product or service description

· A marketing plan and revenue forecasts

· A production plan and cost estimates

· A financial plan that includes

o Net cash flow

o Breakeven analysis

o IRR analysis before and after taxes

o Optimal financing and the weighted average cost of capital

· The three Financial Statements along with

o An ROI Analysis (including the DuPont Ratios)

o Estimated Value of the firm at the end of five years
The second part (about 8-12 pages long to be completed separately is a chapter by chapter report with an internal audience (professor and TA) in mind. Here you list:
· What you think are the main accounting concepts under each chapter

· How did they come into play in your business plan

· The challenges you faced and lessons learnt under each chapter

· Any other interesting observations under each chapter

About 11 pages double spaced each part.
must use the sources given, use the excel sheet for part 1, and the zip document for part 2.
the business plan must follow the sources provided in the excel sheet.


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