Advancing Career Development
This assignment is designed to assess learning outcomes 1-4 and accounts for 100% of the overall module mark.
This assignment requires you to prepare a portfolio of total length no more than 2,000 words demonstrating your activities on the module and the learning you have acquired in accordance with the four learning outcomes. The intended learning outcomes are that on completion of this module the student should be able to:
• Participate in a professional networking environment and appreciate the benefits of such an environment for employers and potential employees.
• Enhance graduate ’employability’ skills of personal development, such as: CV writing, interview skills, meeting management, effective e-mailing.
• Perform an analysis of the graduate labour market and discuss possible job opportunities in their preferred industry(ies).
• Analyse the advantages/disadvantages of working in different kinds of employment -(Public Sector/Private Sector/Voluntary Sector and large /medium-sized/small organisations).
This assignment is designed to assess learning outcomes 1-4 and accounts for 100% of the overall
This assignment requires you to prepare a portfolio of total length no more than 2,000 words
demonstrating your activities on the module and the learning you have acquired in accordance with
the four learning outcomes. The intended learning outcomes are that on completion of this module the
student should be able to:
• Participate in a professional networking environment and appreciate the benefits of such an
environment for employers and potential employees.
• Enhance graduate ’employability’ skills of personal development, such as: CV writing,
interview skills, meeting management, effective e-mailing.
• Perform an analysis of the graduate labour market and discuss possible job opportunities in
their preferred industry(ies).
• Analyse the advantages/disadvantages of working in different kinds of employment -(Public
Sector/Private Sector/Voluntary Sector and large /medium-sized/small organisations).
The portfolio must consist of the following five artefacts:
1. An Introduction
This should cover your career aspirations, any previous work experience you have had and
any special employability attributes that you possess. i.e. identifying any key skills or
knowledge that you have that would attract an employer in the graduate market place.
2. An analytical record of the lectures on the module given by industry speakers.
The analytical record for each lecture should include:
Date of Lecture and the employer involved.
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The key messages that you took away from the lecture and the potential for any future job
hunting activities it inspired.
3. A screenshot(s) of your professional networking page
Plus a discussion explaining how you personally have used the network in your graduate job
hunting and its potential to help you in the future.
4. An analysis of your employment strengths and weaknesses that you might describe
during a graduate job interview
5. An action plan stating how you intend to engage with the department’s Employability
Personal Tutor in this final year.
This should include: actions, dates and potential outcomes.
Failure to submit all five artefacts will result in a fail mark.
Criteria for Assessment
This table details the weightings of the five criteria by which your work will be assessed.
Criteria Proportion of overall
1. All five artefacts (introduction, accounts of lectures,
networking screenshot, strengths and weaknesses
analysis and action plan) are included in the portfolio.
This is a pre-requisite; not
including all five artefacts
will result in a fail mark.
2. The introduction, commentary and discussions within the
portfolio demonstrate insight and self-knowledge and
there is evidence that the student’s employability skills
are developing with an awareness of the current graduate
jobs market. Knowledge of various graduate jobs market
requirements is evident. It is clear that a range of
resources and sources of information have been
accessed and considered, giving a mature understanding
of the labour market and the job hunting task.
3. Personal development can be observed in the work
through the acquisition and application of new selfknowledge
obtained through self-assessment of key
employment skills and a proactive approach to modern
graduate job hunting. Tools such as MyPotential Type
Dynamic Indicator have been used and the personal
reports have been interpreted and discussed in the
4. The work demonstrates a professional approach to
employability, with attention to detail, impact, accuracy
and good presentation style. Graphics and illustrations
have been used within the portfolio in an appropriate and
effective manner. The whole portfolio represents an
example of good communication similar to the
requirements of a job application. Engagement with an
online networking environment is professional and
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5. The whole portfolio is well presented and would suitably
impress a potential employer. The English grammar and
punctuation etc. are all correct in every respect. The word
count has been adhered to and the portfolio is well laid
out. Citations and references, if used, have been correctly
formed using the Coventry University Harvard
Please refer to the Marking Scheme below for information on how work is assessed and graded.
How to submit your assessment
The essay must be submitted via Turnitin by 23.55 on 18 December 2015. No paper copies are
required. You can access the Turnitin link through the module web.
• Your coursework will be given a zero mark if you do not submit a copy through Turnitin.
Should you submit work on time but fail the assignment, you will be offered a resit opportunity
but the resit mark will be capped at 40%.
• All work submitted after the submission deadline without a valid and approved reason (see
below) will be given a mark of zero. Please note that a non-submission is not the same as a
failed submission; a failed submission counts as an attempt whereas an absent mark does
not necessarily allow you to resit the coursework.
• Short deferrals (extensions) of up to three calendar weeks can only be given for genuine
“force majeure” and medical reasons, not for bad planning of your time. Please note that
theft, loss, or failure to keep a back-up file, are not valid reasons. The short deferral must be
applied for on or before the submission date. You can apply for a short deferral by submitting
an Examination/ Coursework Deferral Application Form. Application Forms along with the
supporting evidence should go to the relevant Student Support Office. For a longer delay in
submission a student may apply for a long deferral.
• Students MUST keep a copy and/or an electronic file of their assignment.
• Checks will be made on your work using anti-plagiarism software and approved plagiarism
GUIDELINES AND BACKGROUND TO THIS ASSIGNMENT
Word Count Limit
Your word count includes in text citations but not the final references or appendices. If you are more
than 10% over or under the word count limit you may lose marks as a 10% penalty applies.
The contents of your References and Appendices are not normally given a specific mark (though they
may contribute to your overall mark, as detailed in the assessment criteria). We therefore recommend
that you only use Appendices for supporting material and not for the substantive part of your work.
As part of your study you will be involved in carrying out research and using this when writing up your
coursework. It is important that you correctly acknowledge someone else’s writing, thoughts or ideas
and that you do not attempt to pass this off as your own work. Doing so is known as plagiarism. It is
not acceptable to copy from another source without acknowledging that it is someone else’s writing or
thinking. This includes using paraphrasing as well as direct quotations. You are expected to correctly
cite and reference the works of others. The Centre for Academic Writing provides documents to help
you get this right. If you are unsure, please visit www.coventry.ac.uk/caw.
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Turnitin includes a plagiarism detection system and assessors are experienced enough to recognise
plagiarism when it occurs. Copying another student’s work, using previous work of your own or
copying large sections from a book or the internet are examples of plagiarism and carry serious
consequences. Please familiarise yourself with the CU Harvard Reference Style (on Moodle) and
use it correctly to avoid a case of plagiarism or cheating being brought. Again, if you are unsure,
please contact the Centre for Academic Writing or a member of the course team.
Return of Marked Work
You can expect to have marked work returned to you two working weeks after the submission date.
Marks and feedback will be provided online. As always, marks will have been internally moderated
only, and will therefore be provisional; your mark will be formally agreed later in the year once the
external examiner has completed his / her review.
Marking and Assessment Scheme
70 – 100%
In order to secure a mark in this range, a candidate must submit an
outstanding answer that could hardly be bettered. In addition to the
criteria identified below for a mark between 70-85%, an answer
scoring a mark of 85-100% would show an excellent level of
understanding and critical/analytic skills and originality. For
example, such an answer would include new insights into career
development which are not drawn from the literature but from the
student’s own critical thinking, and which add something to the
An essay in this range will demonstrate a strong understanding of
theories, concepts and issues relating to career development. There
will be evidence of wide-ranging reading from a variety of valid
sources (as described and presented in the marking criteria for 60-
The assignment must be written in a clear, well-structured way with
a coherent and seamless flow and show evidence of independent,
critical thought. It must show extensive relevant reading on the
subject and intelligent use of the material to present a well-balanced
and well-argued assignment. For example, the student will have
considered a range of relevant issues and be able to assess the
strength and weaknesses of various approaches/arguments and put
forward a confident and articulate view of their own.
60 – 69%
An essay in this mark range will demonstrate a good understanding
of the requirements of the assignment and of theories, concepts and
issues relating to career development. An assignment in this
percentage range will include a balanced discussion of issues central
to the question, how these are addressed by different authors or
sources and some critical thinking into their relative merits or
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The answer will be contain few errors and little, if any, irrelevant
material. It will show evidence of reading from a variety of sources
(i.e. more than 3 or 4) but not so many sources that the discussion
loses focus and becomes unclear or irrelevant. All sources should be
of some academic merit (e.g. books, journals, reports, media
publications). Unreferenced material from non-credible internet
sources MUST be avoided.
All sources must be included and properly referenced in the
references. The assignment will be well-organised and clearly
50 – 59%
The answer will demonstrate some reasonable understanding of
relevant theories, concepts and issues relating to career development
but also some minor errors of fact or understanding.
The assignment will not be based on an extensive range of sources
(for example few references are included), or much evidence that
they have been read closely or well-understood. For example, the
assignment will retell sources rather than analyse them.
The assignment may be quite general in part. Some errors may be
present and some irrelevant material may be included.
The essay may not be particularly well-structured, and/or clearly
presented and contain some spelling mistakes and grammatical
errors. A few sentences may be unclear.
40 – 49%
A mark within this percentage range will be given to an essay which:
– shows some limited basic understanding of the subject but is
incomplete. For example, if it answers one part of a question but
not the rest.
– makes only very general statements
– includes some factual errors or misunderstandings e.g. confusion
between different companies or misuse of certain key terms.
– shows limited use of material with limited reading/research on
the topic and includes only a very small number of references, not
all of which are included in the references
– includes spelling mistakes, is poorly structured with no clear
argument and grammar mistakes making it difficult to
– includes some irrelevant material.
35 – 39%
A mark within this percentage range will be given to an assignment
– includes only a limited amount of relevant material.
– shows little evidence of reading/research on the topic. For
example, the essay includes only very few references, and relies
only on material or case studies used during the course.
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– shows only a very basic understanding of the subject.
– is poorly presented with bad grammar, some spelling mistakes
and an incomplete reference list.
– has a poor structure and does not flow e.g. if there is no conclusion
or new facts are introduced in the conclusion rather than
introduction or main discussion.
– contains some fundamental errors.
20 – 34%
0 – 19%
A poor fail on this assignment means the assignment submitted:
– is poor and suggests that the student has spent very little time on
it e.g. if the answer is considerably under the word requirement
and/or presented in note form rather than as a fully written up
– bears little relation to the assignment topic.
– shows a poor understanding of theories, concepts and issues
relating to career development and to the learning outcomes
detailed in this document.
– contains some or many fundamental errors and
misunderstandings of the academic or other material used. For
example many of the facts cited are incorrect.
– uses literature or other material which is largely irrelevant or has
no academic value
– is poorly structured and poorly presented. For example, sentences
may be hard to understand and contain many spelling or
– contains no references.
Work within this mark range shows a complete failure to meet the
requirements of the assignment. A mark in this range will be given
for an essay which:
– is below 500 words in length.
– bears no link to the question chosen and shows very little or no
knowledge or understanding of any of the theories, concepts and
issues relating to career development. The answer may be
fundamentally wrong or trivial.
– contains no references and/or evidence of relevant reading.
– shows little understanding of the requirements of the assignment
and only a vague knowledge of the subject area.
– includes numerous fundamental errors in the understanding or
presentation of the material discussed. There is a general lack of
facts/evidence and what is provided is mostly incorrect and/or
– is poorly structured and poorly presented. Spelling and grammar
are poor. Many sentences are incomprehensible.
– the examiners do not feel could be described as a serious attempt
by any reasonable standards.
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