Audience analysis memo
Assignment Guidelines:
For this assignment, choose two Websites that present information on the same subject.
However, the two Websites should be aimed at different primary audiences. One of them should be designed for a non-technical audience (such as Mayoclinic, www.mayoclinic.org) and the other for a specialized/professional audience (such as Center for Disease control and Prevention, http://www.cdc.gov/).
Write a memo to your instructor analyzing both Websites and their audiences (primary and secondary) and explain the persuasive strategies each Website uses to serve its primary audience’s needs.
Synthesize your analysis to the following questions:
• What primary audiences do the two Websites seem to aim for What kind of knowledge do the audiences seem to possess about the subject matter What are
their age(s), genders, education level, occupations, and cultural background (Just because a Website is available on the Internet does not mean it is designed for everyone. You need to think carefully and find out the specific primary audience that the Websites aim to serve.)
• Who are the secondary audiences of these Websites Who else might use information found on this site
• What persuasive strategies do the Websites employ to appeal to their primary audiences Do they use claims Do they make an effort to connect with the audience
• To what extent do the Websites use technical language Do you see any examples of jargon List examples.
• How long is the average sentence in each Website How long is the average paragraph Does this tell you anything about the audience
• How formal/informal are their respective styles Why
• Is there advertising If so, what do the ads tell you about the audience
• Do the Websites use tables, graphs, or figures How do they differ on the two Websites What do they accomplish
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