consumer behavior discussionASSIGNMENT: watch the Nielsen PRIZM video, enter your zip code on the MyBestSegments link and view your neighborhood’s top five segments. In Discussion Board #2 – Describe in 100 words the 2 primary segments featured, explain why these are or are not a fit for the area, and explain how PRIZM can be used by Marketers to better target customers. n “movers and shakers” and “fast track families” or “football-watching beer aficionados” and “casual, sweet palate drinkers.” And from way up there, it’s even harder to figure out what makes them do what they do, buy what they buy, and watch what they watch. Sometimes your best view is from the ground.” (Nielsen)
Nielsen PRIZM Video – Who is my most valuable customer
PRIZM – Nielsen’s Lifestyle Segmentation System (Look Up Your Zip Code)
STEPS for zipcode process:Preview Nielsen’s lifestyle segmentation systems. This defines every household in the U.S. by distinct lifestyle types, called “segments”, to provide you with a comprehensive picture of who lives where and what they are like. Marketers use these insights to create more effective and efficient marketing strategies.
Try MyBestSegments ZIP Code Look-up which allows you to view your neighborhood’s household segments within any ZIP Code. Typically, a ZIP Code has over a dozen segments present, but to view your neighborhood’s top five segments, along with a descriptive snapshot about each segment’s characteristics for any PRIZM segment, simply enter your 5-digit ZIP Code. (07458)
TIP:keep in mind while watching the Nielsen PRIZM video – Who is my most valuable customer “That’s what every business needs to know, and, while there are plenty of potential customers, it seems they all want something different. From 30,000 feet, it’s tough to see the difference between “movers and shakers” and “fast track families” or “football-watching beer aficionados” and “casual, sweet palate drinkers.” And from way up there, it’s even harder to figure out what makes them do what they do, buy what they buy, and watch what they watch. Sometimes your best view is from the ground.” (Nielsen)
The primary discussion forum posts should present your thoughts, ideas, or comments concerning the topic or question. The post/entry should be comprehensive and make a substantive contribution to the discussion. The post should meet the word count length as specified.
Our Service Charter
Excellent Quality / 100% Plagiarism-FreeWe employ a number of measures to ensure top quality essays. The papers go through a system of quality control prior to delivery. We run plagiarism checks on each paper to ensure that they will be 100% plagiarism-free. So, only clean copies hit customers’ emails. We also never resell the papers completed by our writers. So, once it is checked using a plagiarism checker, the paper will be unique. Speaking of the academic writing standards, we will stick to the assignment brief given by the customer and assign the perfect writer. By saying “the perfect writer” we mean the one having an academic degree in the customer’s study field and positive feedback from other customers.
Free RevisionsWe keep the quality bar of all papers high. But in case you need some extra brilliance to the paper, here’s what to do. First of all, you can choose a top writer. It means that we will assign an expert with a degree in your subject. And secondly, you can rely on our editing services. Our editors will revise your papers, checking whether or not they comply with high standards of academic writing. In addition, editing entails adjusting content if it’s off the topic, adding more sources, refining the language style, and making sure the referencing style is followed.
Confidentiality / 100% No DisclosureWe make sure that clients’ personal data remains confidential and is not exploited for any purposes beyond those related to our services. We only ask you to provide us with the information that is required to produce the paper according to your writing needs. Please note that the payment info is protected as well. Feel free to refer to the support team for more information about our payment methods. The fact that you used our service is kept secret due to the advanced security standards. So, you can be sure that no one will find out that you got a paper from our writing service.
Money Back GuaranteeIf the writer doesn’t address all the questions on your assignment brief or the delivered paper appears to be off the topic, you can ask for a refund. Or, if it is applicable, you can opt in for free revision within 14-30 days, depending on your paper’s length. The revision or refund request should be sent within 14 days after delivery. The customer gets 100% money-back in case they haven't downloaded the paper. All approved refunds will be returned to the customer’s credit card or Bonus Balance in a form of store credit. Take a note that we will send an extra compensation if the customers goes with a store credit.
24/7 Customer SupportWe have a support team working 24/7 ready to give your issue concerning the order their immediate attention. If you have any questions about the ordering process, communication with the writer, payment options, feel free to join live chat. Be sure to get a fast response. They can also give you the exact price quote, taking into account the timing, desired academic level of the paper, and the number of pages.