Eating Disorders and the Role of Marketing on self Perception
PLEASE REFER TO THE DISSERTATION PROPOSAL ATTACHED WHICH HAS BEEN APPROVED BY MY TUTORS.
Guidelines on writing My dissertation
Final dissertation should be around 15000 words.
Assessment of the dissertation:
My work will be assessed by at least two examiners, including your supervisor.
Students should note that the University reserves the right to require students to defend their projects orally (viva voce) before a panel of examiners. It is therefore essential that students retain all paperwork associated with their research, including copies of secondary data sources, evidence of primary data collection (original questionnaires) and evidence of data analysis.
My dissertation should be presented in the following sequence:
This should summarise (in approximately 300-500 words) the subject under investigation, the aims of the dissertation, and the methods used for conducting research and analysis. The main conclusions and recommendations should be outlined here.
This item gives you the opportunity to express your gratitude to those who have assisted or given advice for your dissertation. An example of an acknowledgement is shown below. You should not include people who have not directly contributed to the dissertation in the acknowledgement, such as parents, friends, spouses, or children. These can be included in a separate section that could be called “dedication”.
4-Table of contents:
The table of contents follows the title page. It should list in sequence, with page numbers, all relevant subdivisions of the report including the titles of chapters, sections and sub-sections as appropriate. An example is shown below.
5-List of tables & Figures:
Each should appear on a separate page. (Examples Attached)
6-Introduction and objectives:
Typically, the Introduction includes the following
1. Background – which briefly explains and introduces the subject of your investigation.
2. Study aim and objectives or research questions – clear and precise statement of the aims of your project as well as the objectives. Objectives can be stated in the form of research questions. Note that research questions are equivalent to objectives. You cannot, therefore, state both objectives and research questions. Make sure that the objectives or the research questions contribute directly to achieving the study aim.
3. An introduction to the way your report is structured.
According to Colin Fisher (2004) (Researching and Writing a Dissertation for Business Students, FT Prentice Hall) the literature review should:
• Identify the appropriate academic and/or professional fields of literature
• Describe the main themes in the literature that are important and useful to your study.
• Identify the connections or discontinuities between the themes in the literature
In this very important section of your dissertation you should critically evaluate the literature (arguments and reliability of different sources) and create a coherent sequence of arguments from the themes drawn from the literature.
8-Research Methodology and methods:
In this section, according to Fisher (2004) you should:
• Discuss the nature of the questions you are asking and choose an appropriate methodological stance for answering them
• Describe, explain and justify the research methods you are using,
• Describe the practical and technical aspects of conducting the research
• Discuss any ethical issues connected with the project
9-Research results and analysis of findings
Fisher (2004) writes that you should:
• Describe what you found out and what it means
• Refer back to the literature review and your conceptual framework. Use the literature to interrogate and evaluate your research material and vice versa.
• Figures and tables should be used to summarise the results, where appropriate. Results and findings should be compared with the hypotheses or expectations held before the study.
10-Conclusions and recommendations (and action plan for an action project):
Finally, Fisher (2004) advises that you:
• Summarise the main argument of your dissertation
• Either discuss the validity and reliability of the findings and arguments or reflectively critique the account provided in your dissertation.
• Frame the conclusions and recommendations if appropriate.
• Discuss any issues concerning the implementation of the conclusions or recommendations.
• It is important that all conclusions are clearly linked to the objectives or research questions and ultimately the study aim. It is a good practice to present conclusions under the subheadings of the objectives or research questions and the aim to make sure that all the relevant research issues are covered. Conclusions to your investigation will normally be supported by recommendations on ways of improving or enhancing the function or procedure under investigation. Conclusions should always be related to content presented in the main body of the text (plus appendices), so you should not introduce new material. It is good practice to identify in the conclusions the location of the evidence to which you are referring, by including a reference to the appropriate page or appendix.
Appendices are not counted as being within the word limitation of the dissertation (15000 words) but must not exceed 25 percent of the text. Material for appendices, e.g. organisation charts, copies of questionnaires, sales turnover for particular products for particular time periods should be letter referenced in the text, e.g. see Appendix A, see Appendix B, etc.
It is also helpful if the appendices section is preceded by a separate contents page e.g. Appendix A: The Survey Questionnaire, Appendix B: Regional Sales Turnover, etc. (Sometimes you may wish to supplement the arguments advanced in the main body of the text by using footnotes, rather than via appendices. Various methods can be used. One common practice is to number each point in the text, referring the reader to the footnote at the bottom of the page.
Whenever you use the words, concepts or ideas of another person, you must give full credit to them, by means of a formal reference. This needs to be done within the text of your dissertation and in a list of references/bibliography at the end. We expect a completed dissertation to be full of references to the works of others, and to contain both quotations and paraphrases from relevant sources. The use of many references is a positive feature of a good dissertation, and marks are given for correct citation and referencing.
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