The informational interview involves meeting and interviewing an entrepreneur, business owner, or financial
professional to gather information. You should not wait until the due date to prepare, as meetings may be
difficult to arrange at short notice. If your work schedule inhibits such preparation, you may conduct the
interview by telephone or via online/e mail format.
Required Elements to include in the Informational Interview Write Up:
Students are responsible for developing questions that will garner the responses necessary to address the key
elements of the assignment.
Include all of the following elements in your interview report:
Provide a brief description of the business which includes the business form the nature of the business, how
many years in business, and whether the business is local in nature, national, or international in scope;
Why did the person decide to go into business, and what was the biggest obstacle they had to overcome in the
early stages of the business;
Did the owner develop a Business Plan before starting the business, why or why not;
Discuss what makes the business unique and different from its competition and what is its value proposition;
Does the company have a clearly defined strategy, what do you believe it is;
Discuss the owners marketing and sales strategy for gaining and maintaining new business opportunities;
What core business functions if any did the business decide to outsource and why;
Discuss the hiring process and the core values that have been established for the organization;
Discuss the financial management tools and metrics that the business owner depends on too manage growth and
Discuss keys to success, from the owner’s perspective;
What the person would do differently if he/she had it to do all over again.
Critically assess the current status of the business based on concepts presented in class. What would you say is
the future for this business Would you invest in this business Why or why not
Interview questions must be included as an addendum to the assignment; however, these should not be counted
toward the length requirement of the paper.
Required Formatting of Informational Interview Report:
This report should be double spaced, 12 point font, and three to five pages in length excluding the title page and
Introductory paragraph and a summary paragraph;
Write in the third person;
Use APA formatting for in text citations and a reference page. You are expected to paraphrase and not use
quotes. Deductions will be taken when quotes are used and found to be unnecessary;
Submit the paper in the Assignment Folder.
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