MARKETING Foundations – Marketing REPORT – Applying the Core Marketing Concepts and Evaluating the Marketing Mix.
This assignment has several purposes. It requires you to:
-apply marketing theory to the activities of a specific organization;
-prepare a formal written report.
“Using one of the companies/ products/ brands we have used in Tutorial Learning Activities, identify and explain the five core marketing concepts. Describe and discuss the marketing strategy employed for one customer segment. This includes profiling one segment and each of the marketing mix elements employed to meet the needs of that segment.”
The companies/ brands are: Singapore Airlines
-Introduction: overviews each of the areas included in the report.
-Customer Profile : Construct a profile of one customer segment targeted by the company
The Core Marketing Concepts:
o Define and describe what a market is and what a segment is.
o Using your company as an example, explain and describe, needs, wants and demands and apply to the selected segment.
o Using your company as an example, explain and describe the marketing offering (demonstrating the difference between a product, service and experience).
o Define and describe the concepts of value and satisfaction. Describe the role of quality. Using the selected company demonstrate how the product offering currently does, or could, create value and satisfaction for its customers.
o Explain and describe the exchanges, transactions and relationships processes experienced by the customer and the company. Suggest how might the company build more profitable relationships.
The Marketing Mix:
o Describe and define the role and importance of the marketing mix.
o Product: Describe the company’s product offering including features, quality, packaging etc. Explain the underlying market need or want the product fulfills . Is the offering a good, service, experience, idea or combination and what impact does this have
o Price: Outline the price a customer pays for the product. Identify and justify which pricing strategy the company uses. What internal or external considerations impact price
o Place: List the physical places and store locations where the product can be bought. Describe the channel of distribution used by the company. Highlight any logistics management that is of importance.
o Promotion: Identify the types of promotion employed by the company to reach its target audience. Explain the message (value and benefits) the company is trying to communicate to the target market.
o People: Identify the type of interactions and level of engagement between staff and customers. Describe how the service characteristics of intangibility, inseparability, perishability and variability impact the company and customers
o Process: List the main points in the process of creating, delivering and consumption that serve as moments of truth’ for customers to determine their satisfaction level.
o Physical Evidence: Identify the tangible reference points that assist customers to determine the level of quality service and value they are receiving.
Conclusion – this is a short paragraph reiterating the main issues outlined
REFERENCE LIST (APA): Use the textbook and company’s website to integrate theory and application as a minimum. Ensure to use in-text APA referencing.
Our Service Charter
Excellent Quality / 100% Plagiarism-FreeWe employ a number of measures to ensure top quality essays. The papers go through a system of quality control prior to delivery. We run plagiarism checks on each paper to ensure that they will be 100% plagiarism-free. So, only clean copies hit customers’ emails. We also never resell the papers completed by our writers. So, once it is checked using a plagiarism checker, the paper will be unique. Speaking of the academic writing standards, we will stick to the assignment brief given by the customer and assign the perfect writer. By saying “the perfect writer” we mean the one having an academic degree in the customer’s study field and positive feedback from other customers.
Free RevisionsWe keep the quality bar of all papers high. But in case you need some extra brilliance to the paper, here’s what to do. First of all, you can choose a top writer. It means that we will assign an expert with a degree in your subject. And secondly, you can rely on our editing services. Our editors will revise your papers, checking whether or not they comply with high standards of academic writing. In addition, editing entails adjusting content if it’s off the topic, adding more sources, refining the language style, and making sure the referencing style is followed.
Confidentiality / 100% No DisclosureWe make sure that clients’ personal data remains confidential and is not exploited for any purposes beyond those related to our services. We only ask you to provide us with the information that is required to produce the paper according to your writing needs. Please note that the payment info is protected as well. Feel free to refer to the support team for more information about our payment methods. The fact that you used our service is kept secret due to the advanced security standards. So, you can be sure that no one will find out that you got a paper from our writing service.
Money Back GuaranteeIf the writer doesn’t address all the questions on your assignment brief or the delivered paper appears to be off the topic, you can ask for a refund. Or, if it is applicable, you can opt in for free revision within 14-30 days, depending on your paper’s length. The revision or refund request should be sent within 14 days after delivery. The customer gets 100% money-back in case they haven't downloaded the paper. All approved refunds will be returned to the customer’s credit card or Bonus Balance in a form of store credit. Take a note that we will send an extra compensation if the customers goes with a store credit.
24/7 Customer SupportWe have a support team working 24/7 ready to give your issue concerning the order their immediate attention. If you have any questions about the ordering process, communication with the writer, payment options, feel free to join live chat. Be sure to get a fast response. They can also give you the exact price quote, taking into account the timing, desired academic level of the paper, and the number of pages.