Goal: Write an appraisal examining how and why IKEA is expanding based on the Strategic Management
Read the IKEA Case study and examine how and why it is expanding based on the Strategic Management
Process. What is IKEA s Vision Then evaluate at national level the opportunities and threats American
businesses are experiencing (this course is about education). This paper should be based on a review of the
literature available, including but not limited to readings and lecture notes from Week 1 of this course. A
minimum of 5 peer reviewed journal articles and/or books must be used in preparation of the paper.
The paper is to be clear and concise and students will lose points for improper grammar, punctuation and
misspelling. The paper is to be 10 pages. The student will automatically lose points if these limits are not
followed. Journal articles and books should be referenced according to APA style (the library has a copy of the
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