Market DomainCreate an overview of your chosen market domain
.
This overview will be a survey of the domain holistically in order to describe the marketplace of your chosen
market domain and the factors contributing to its
development. For example, if you chose the transportation industry and focused on ground transposition, you
would discuss the development of the rail or interstate highway systems, the concept of intermodal transportation, deregulati
on, environment laws, a
nd so forth.
You will describe the impact on the marketplace of these new developments and leadership’s response
.
Specifically, the following
critical elements
must be addressed:
A.
Factors
:
Analyze the factors that contributed to the obsolescence or disso
lution of notable companies in your selected market domain in the recent past.
Make sure to discuss both inhibiting and ena
bling factors in your analysis.
B.
Impact of Factors
:
Assess the impact of the factors you analyzed on opportunities for change and inno
vation in the business environment
of your
selected market domain.
Guidelines for Submission:
Your paper must be submitted as a
3
–
5
–
page APA
–
style Word document with double spacing, not counting the cover page and
reference page. It must be in 12
–
point Times New Roman font,
with one
–
inch margins
and at least three authoritative sources cited in APA format.
Instructor Feedback
:
This ac
tivity uses an integrated rubric in Blackboard. Students can view instructor feedback in the Grade Center. For more informati
on,
review
these instructions
.
Critical Elements
Exemplary (100%)
Proficient (90%)
Needs Improvement (70%)
Not Evident (0%)
Value
Identification of
Factors
Meets “Proficient” criteria
,
and
analysis demonstrates keen
insight into factors driving
change or innovation in
business environment
Accurately analyzes factors that
contributed to obsolescence or
dissolution of notable
companies in selected market
domain in recent past,
discussing
both inhibiting and
enabling factors
Analyzes factors that
contributed to obsolescence or
dissolution of notable
companies in selected market
domain in recent past, but
discussion does not include
both inhibiting and enabling
factors, or response has gaps
in
accuracy or detail
Does not analyze factors that
contributed to obsolescence or
dissolution of notable
companies in selected market
domain in recent past
40
Impact of Factors
Meets “Proficient” criteria
,
and
assessment demonstrates keen
insight into fa
ctors driving
change or innovation in
business environment
Comprehensively assesses
impact of factors on
opportunities for change and
innovation in business
environment of market domain
Assesses impact of factors on
opportunities for change and
innovation
in business
environment of market domain,
but assessment is cursory or
inaccurate
Does not assess impact of
identified factors on
opportunities for change and
innovation in business
environment of market domain
40
Articulation of
Response
Submission is fr
ee of errors
related to citations, grammar,
spelling, syntax, and
organization and is presented in
a professional and easy
–
to
–
read
format
Submission has no major errors
related to citations, grammar,
spelling, syntax, or organization
Submission has major
errors
related to citations, grammar,
spelling, syntax, or organization
that negatively impact
readability and articulation of
main ideas
Submission has critical errors
related to citations, grammar,
spelling, syntax, or organization
that prevent understan
ding of
ideas
20
Earned Total
100%
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