Description
Media Assessment
Conduct a media assessment of John Muir Health s coverage in the news.
In your analysis, specify a time frame (e.g., 1 week, 1 month, 1 year depending on how much media coverage
your organization gets) and assess the coverage based on the following questions:
How is the organization portrayed (positive, neutral, or negative) across the coverage
What topics is your organization connected to in the coverage
How consistently is your organization quoted in the coverage
How many different sources covered your organization
What kind of different sources covered your organization
Create a table to summarize your findings.
In addition, write a paper answering the question:
What kind of agenda setting is evident with regard to your organization
Be sure to clearly evaluate the reputational risks or opportunities associated with the coverage based on your
analysis.
Your analysis should meet the following requirements:
Be between 3 4 pages in length, with a separate title page, and reference page.
Formatted according to CSU Global Guide to Writing and APA Requirements.
Directly answers the question.
Present a clear and succinct summary of the analysis conducted.
Provide clear implications of the analysis.
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