Public Relations – Newspaper ArticleAssignment 8: Developing a Newsletter
The National Association of Trauma Specialists (NATS) has a monthly newsletter,Traumatic, which focuses on research findings in brief, the association’s lobbying efforts atthe state and national levels, and interpretations of and opinions about proposedlegislation that may affect emergency care.
The NATS leadership now wants to produce a second monthly newsletter.
This new one will focus on the people who provide emergency care. The idea behind thisnewsletter is to humanize the process for NATS members.
The thinking is that the stress level is so high among people who work in emergencymedicine that a newsletter is needed whose content is very personal, empathetic andinspiring, thus making people feel better about themselves and their work.
Your supervisor at ProCom has asked you to come up with a name, an editorialtreatment, and a design for this newsletter.
Here are four general steps for this assignment:
1. Name the newsletter. (Explain why you selected this title.) How do you plan todistribute it (mail, e-mail, Web site link, etc.) What is its tone
2. Develop a list of information categories that will appear in each issue. Don’t forget toconsider items of interest to employees. Your newsletter must include two-waycommunication (NATS officials to NATS members as well as NATS members to NATSofficials.)
3. Prepare several short articles (an average of three to five paragraphs each) to bringyour information categories to life. Strong verbs and short sentences work best. Feel freeto add direct quotes by NATS officials and/or employees.
4. Come up with a workable design. (You may use a newsletter template.)
5. Add appropriate headlines and headers above your articles and information categories.
The newsletter should be created in Microsoft Word, thus keeping everyone on thesame page. Please read Chapter 14 (Newsletters) in your textbook before starting work onthis assignment.
You will be graded on clean designs, captions, headline, and general writing.
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