The project consists of developing a scenario for a sustainable business set 24 years ahead in 2040.
You should provide a rationale for the future industry context in which the business operates that is plausible. The chosen 2040 business scenario should be justified by analysis of the current situation, emerging and future trends related to the chosen industry sector and country, and take into account likely future environmental limitations and the socio-political issues and technology changes you have researched. This should be illustrated through the creation of key intermediate milestones on a timeline that stretches from today to 2040. This can be approached as either a back cast or a forecast . The aim of the scenario analysis is to help you gain insights into how business can plan and innovate for the future in an uncertain world and into the far medium term.
You should also show that your future business offers a creative innovative solution to a set of difficult, environmental and social challenges you have identified as might exist at that time.
The aim is to demonstrate your analytical skills, understanding of the complex issues, risks and opportunities business face and apply the appropriate knowledge, as well as creative and entrepreneurial thinking to reach convincing solutions for a sustainable global business. The future setting will allow you greater creative freedom. However, you are also expected to document your rationale using currently credible sources and bibliography based both on key readings on the module as well as in your individual research.
Written report (so can contain illustrations and bullet points) (2000 words +- 10%), Word processed, using 11pt with 1.5 line spacing.
Guidelines for content and structure (Indicative)
This project will be assessed on the way the document is structured and written (though illustrations and bullet points are permitted). Make sure you check spelling and grammar. It is highly recommended to include illustrations such as images, drawings, tables, graphs if appropriate but make sure you acknowledge the sources correctly, authors/ copyright in captions under the image. To construct a coherent structure for your report you should consider the following:
Title page: the title, sub-title if any, date, student name and module. Contents page: including the headings for the sections
Introduction: introduce the aims and objectives of the report and then provide the context with the necessary background information in a concise manner.
Main section: You can take a fore cast approach (following the structure of the Formative assessment) or a back cast approach (see below).
If taking a back cast approach you might consider the following main section structure: Introduce the scenario set in 2040 (~20%) that describes the plausible sustainability challenges of a
business/industry that operates within a resource-constrained economy of that time.
Describe the market offer of the sustainable business/industry that is an innovative (blue sky) solution (~20%) to the difficult environmental and social challenges previously described in 2040.
Justify the scenario:
Analyse the period between 2040 and today (~25%). For example: What has happened What has changed How have environmental limitations impacted your industry, society and global markets How might governments respond How can the industry respond How do the specifics of your home country interact with the limitations and impacts Why did you prioritise the impacts.
Produce a Timeline illustrating key milestones that have occurred between 2040 and today.
Describe the situation and trends in the industry today (~20%)
Bibliography: All sources need to be cited including Internet. References should be traceable
Research and documentation:
To support your scenario and strategy you should apply core information and concepts presented in the lecture/seminar presentations and textbook, alongside an array of reliable and relevant sources of information that you will research independently. You should consult official (government) as well as industry and company sources. Additional, third party sources should be used, see the RUL Discovery. If you use selected quotes from any source you must indicate the source properly. All quotes, and resources used in the report must be referenced using the standard Harvard Author/date system (see the Student University Handbook for guidance). Make sure the sources are relevant to your topic and what you write. For good practice you should aim to have a minimum of 7-8 sources of which 3 should be via RUL Discovery.
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