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The Cultivation of Racial Stereotypes

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Intro statement:
The purpose if this case study is to determine the influence of the media in creating racial stereotypes. For this case study at least five journal articles will be reviewed to understand to what degree the media can create racial stereotypes in the eye of the public. How the portrayal of minorities on primetime television contributes to these stereotypes and how the news media depicts minorities further solidifying these stereotypes. In addition we will review how the news media racializes different crimes and events.

1. Introduction: Describes overall purpose of paper (includes description of case for background/context; briefly previews type of media content that will be analyzed and theoretical/scholarly literature that will be used; makes argument for why that area of scholarly literature is best suited to understanding the case).

2. Literature Review: Summary of theoretical/scholarly literature reviewed for the case (at least 10 sources cited).

3. Method: Identifies media content analyzed; provides rationale for media content selected; describes how media content was collected; briefly identifies qualitative content analysis as the method of data analysis.

4. Results: Qualitative analysis of media content that is clearly guided by the theoretical framework/scholarly literature reviewed for the case (e.g., if you reviewed crisis communication theories/principles, you should be analyzing your data to report if and how those principles were used; if you reviewed framing theory, you should be looking for types of frames used, etc.). Findings from analyzed media texts are written in a narrative/thematic/descriptive format with example quotes interspersed to serve as evidence.

5. Discussion: Provides comparisons/contrasts to previous literature AND practical lessons learned and/or recommendations you have for how the individuals and/or organizations involved could have used media more strategically to realize more favorable outcomes.

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