Village Roadshow/AOL Time Warner: Globalization of the theme park businessJUST ANSWER THE 2 QUESTIONS:
Refer to the attached Case Study – Village Roadshow/ AOL TimeWarner. In a brief (1-1.5 pages) essay provide answers to the following questions:
1. Based on which segmentation criteria should VR/AOL choose new markets for their future international expansion How should they position their offering on the new markets
2. What are the internal and external factors that should affect VR/AOL choice of a market to enter
please use GLOBAL MARKETING 6th ed by Svend Hollensen for reference
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