100% Original, Plagiarism Free, Tailored to your instructions

Order Now!

Why is a product package important to the marketer

Question 1. What are the major components of an offering

goods, ideas and products

tangible goods and intangible services

product and price

features and benefits

Question 2. The major advantage to the service-dominant approach to products is _____.

the firm doesn’t have to be concerned with providing tangible benefits.

the firm can adjust the price of a service easier and more frequently than a tangible product.

the recognition that in today’s economy everything is essentially a service.

the ability to view the offering from the consumer’s point of view and the value they are seeking from the offering.

Question 3. Generally built on a core technology platform, a group of related products that meet differing consumer needs is called a _______.

product mix.

line extension.

product family.

product line.

Question 4. A bag of potato chips offered for sale at the neighborhood gas station is a ___________.

shopping offering

convenience offering.

unsought offering.

speciality offering.

Question 5. Annie has been planning her dream wedding and the wedding dress is very important to her. She has been scanning wedding magazines for years and is now about begin looking for her perfect dress. Annie’s wedding dress is an example of a __________.

unsought offering.

specialty offering.

shopping offering.

convenience offering.

Question 6. Which of the following best describe the new offering-development process

Ideation, design, testing, screening, development, launch, and evaluation

Idea generation, development, testing, and commercialization

Idea generation, idea screening, feature specification, development, testing, commercialization, and evaluation

Product design, testing, feature screening, and commercialization

Question 7. Why is it important for a firm to establish a brand for its offerings

Because consumers find brand logos easier to recognize than product names.

Because any product sold under a brand can benefit from the sales of all products sold under the same brand umbrella.

Because the brand logo and name identifies the product and differentiates it from competing offerings thereby positioning it in the minds of consumers.

Because brands are families and like families are best known by their name.

Question 8. At the recent annual meeting of Apple shareholders, the iCar product design was unveiled and it was announced that sales would most likely begin in the first half of the next year. At which stage of the new product development process is the iCar



feature specification


Question 9. Why is a product package important to the marketer

Because marketing is responsible for any product breakage

Because the package communicates the offering at the point of sale

Because package design is essentially a creative process and therefore part of the marketer’s responsibility

Because packaging that is not eye appealing may not receive prominent shelf space by the retailer

Question 10. Kellogg Cereal markets All Bran, a non-sweetened and minimally processed cereal. It is in the late maturity stage of the product life cycle and the brand manager is concerned it might enter decline. What can Kellogg do to generate new interest in All Bran and extend the length of the product life cycle

Offer price promotions with deep discounts to sell more boxes of All Bran.

Try to get better shelf position for All Bran so consumers see it better and therefore more likely to buy it.

Update the product and find a new market segment who would value the healthy cereal such as millinnials.

Consider the cereal a ‘dog’ and take it off the shelves to cut their losses.

Question 11. When an accounting firm packages its audit report in an expensive official looking report cover using linen stationary and the logo embossed on every page, what are they trying to convey to the client who is expected to pay a premium price for the audit of his business

a marketing message to promote their brand name to other business people who see the report in hopes of leaving a positive impression for future business

a way to present canned information in a way that looks customized

to appear as if the audit service is really a tangible product

That the firm provided a high quality service as evidenced by the quality report to help the customer trust and evaluate the service and be comfortable with the price paid.

Question 12. Which of the following is an example of total cost of ownership

purchase of a blood glucose meter and the strips necessary to test blood glucose levels.

A BOGO (buy one get one free) price for a pair of shoes

a Lego set and another related Lego product

Price of a hair appointment and the cost of gas to get to the salon

Question 13. In the Idea Generation stage of the New Product Development Process, who should be considered a primary source of new product ideas, especially in B2B products


market researchers



Question 14. Price is ________.

the manufacturer’s suggested list price (mslp) and not necessarily what the consumer will pay for an offering.

the value the company believes the product is worth in order for them to make a profit.

the amount of money a customer pays to receive the offering’s benefits.

always expressed in terms of US dollars.

Question 15. Why is an understanding of a product’s life cycle important for marketers

The product life cycle tells the marketer when to stop selling the product because it can no longer be profitable.

The product life cycle tells the marketer precisely how long the product will last in each stage.

The product life cycle compares the product against the life cycle of competing products and helps the marketer make decisions regarding price discounts and marketing communication strategies.

The product life cycle helps the marketer plan strategy based on the life cycle stages to extend the life (and profitability) of the product.

Our Service Charter

  1. Excellent Quality / 100% Plagiarism-Free

    We employ a number of measures to ensure top quality essays. The papers go through a system of quality control prior to delivery. We run plagiarism checks on each paper to ensure that they will be 100% plagiarism-free. So, only clean copies hit customers’ emails. We also never resell the papers completed by our writers. So, once it is checked using a plagiarism checker, the paper will be unique. Speaking of the academic writing standards, we will stick to the assignment brief given by the customer and assign the perfect writer. By saying “the perfect writer” we mean the one having an academic degree in the customer’s study field and positive feedback from other customers.
  2. Free Revisions

    We keep the quality bar of all papers high. But in case you need some extra brilliance to the paper, here’s what to do. First of all, you can choose a top writer. It means that we will assign an expert with a degree in your subject. And secondly, you can rely on our editing services. Our editors will revise your papers, checking whether or not they comply with high standards of academic writing. In addition, editing entails adjusting content if it’s off the topic, adding more sources, refining the language style, and making sure the referencing style is followed.
  3. Confidentiality / 100% No Disclosure

    We make sure that clients’ personal data remains confidential and is not exploited for any purposes beyond those related to our services. We only ask you to provide us with the information that is required to produce the paper according to your writing needs. Please note that the payment info is protected as well. Feel free to refer to the support team for more information about our payment methods. The fact that you used our service is kept secret due to the advanced security standards. So, you can be sure that no one will find out that you got a paper from our writing service.
  4. Money Back Guarantee

    If the writer doesn’t address all the questions on your assignment brief or the delivered paper appears to be off the topic, you can ask for a refund. Or, if it is applicable, you can opt in for free revision within 14-30 days, depending on your paper’s length. The revision or refund request should be sent within 14 days after delivery. The customer gets 100% money-back in case they haven't downloaded the paper. All approved refunds will be returned to the customer’s credit card or Bonus Balance in a form of store credit. Take a note that we will send an extra compensation if the customers goes with a store credit.
  5. 24/7 Customer Support

    We have a support team working 24/7 ready to give your issue concerning the order their immediate attention. If you have any questions about the ordering process, communication with the writer, payment options, feel free to join live chat. Be sure to get a fast response. They can also give you the exact price quote, taking into account the timing, desired academic level of the paper, and the number of pages.

Excellent Quality
Zero Plagiarism
Expert Writers

Instant Quote

Instant Quote
Single spaced
approx 275 words per page
Urgency (Less urgent, less costly):
Total Cost: NaN

Get 10% Off on your 1st order!