Corporate Identity Research Papers
Research papers on corporate identity examine the way in which a company presents itself to the public at large, both customers and employees.
Business and MBA research papers on corporate identity can be written to focus on any aspect of a corporations branding or identity. Have our writers custom write your project as a case study or simply as research.
Corporate identity is the way in which a company presents itself to the public at large, both customers and employees. A companyâs corporate communications department is largely tasked with developing and maintaining corporate identity, generally through the use of branding and trademarks. Corporate identity can often be expressed through a logo, combining both an image and a specific type font. Guidelines then exist concerning specific color and layout for the use of the logo.
At its basic level, corporate identity comprises three parts:
Corporate design not only includes the aforementioned logo, but also uniforms and the companyâs website. These are all part of a companyâs âlook.â Corporate communications encompass such aspects as advertising and public relations. Some companies often employ a mascot (Ronald McDonald, for example). Corporate behavior includes the internal values of a company, often spelled out in its mission statement.
Visuals, as a part of corporate identity, cannot be underestimated. A logo can have a significant role in the organizationâs presentation to the public. Logos express the value and ambition of the company, promoting its recognition, reputation, and image. Most individuals, if surveyed, would be able to identify an entire range of corporate logos, such is the ubiquity of corporate identity in todayâs society.
Although corporate identity is mainly a twentieth century phenomenon, it does have its roots in the past, which are worth a cursory glance.Â In the tenth century, the Chinese began using woodblock prints to make symbols for their businesses and trades.Â Printers of Europe used marks to signify their society, a practice attributed to Nicolas Jensen.Â In the nineteenth century, the Moss Engraving Company formed their own trademark as did the Century Guild, both of the United Kingdom. These few illustrations show that the concept of branding and identity existed, though very much the fledgling.
The development of postwar visual identification resulted from the pioneering efforts by strong individual designers, namely, Peter Behrens, Giovanni Pintori, and, a few decades later, Paul Rand.
In 1907 AEG, the Allgemeine ElektrizitÃ¤ts-Gesellschaft (AEG), was a German company that manufactured products such as streetlamps and teapots.Â They hired Peter Behrens as a freelance creative consultant to develop a uniform appearance for all products of the company, which ranged from technical products of the company to the incorporation of graphics into signet, letterhead, packing, posters and folders for the creation of a cohesive corporate image. Â
AEG is proud of the artistic genius they found in Behrens, and commemorated his work by saying, “Peter Behrens was not only the father of German industrial design â he was also the founder of corporate identity. Working for AEG, Behrens was the first person to create logos, advertising material, and company publications with a consistent, unified design.
It may seem incredible today, but there was a time when industrial production was purely functional. Artistic merit and aesthetic sense were largely irrelevant in mass-produced goods; there was little harmony between form and function. At least, that was how it was until 1907, when a certain architect was appointed Artistic Consultant to AEG” (AEG).Â That consultant, of course, was Peter Behrens.
Giovanni Pintori was an innovative designer who lived in the post world war II era.Â He worked for Olivetti Corporation, an Italian typewriter and business machines company committed to humanist ideals and technological progress.Â While he was with them, in 1949, he designed the Olivetti poster, which in and of itself created a corporate image for the company.Â The poster itself was a mÃ©lange of numbers which suggested the products of the company in an artistic fashion which had not been seen before.
The job of the corporate communications designer is to create and maintain consistent identities and advertising campaigns.
Our Service Charter
Excellent Quality / 100% Plagiarism-FreeWe employ a number of measures to ensure top quality essays. The papers go through a system of quality control prior to delivery. We run plagiarism checks on each paper to ensure that they will be 100% plagiarism-free. So, only clean copies hit customers’ emails. We also never resell the papers completed by our writers. So, once it is checked using a plagiarism checker, the paper will be unique. Speaking of the academic writing standards, we will stick to the assignment brief given by the customer and assign the perfect writer. By saying “the perfect writer” we mean the one having an academic degree in the customer’s study field and positive feedback from other customers.
Free RevisionsWe keep the quality bar of all papers high. But in case you need some extra brilliance to the paper, here’s what to do. First of all, you can choose a top writer. It means that we will assign an expert with a degree in your subject. And secondly, you can rely on our editing services. Our editors will revise your papers, checking whether or not they comply with high standards of academic writing. In addition, editing entails adjusting content if it’s off the topic, adding more sources, refining the language style, and making sure the referencing style is followed.
Confidentiality / 100% No DisclosureWe make sure that clients’ personal data remains confidential and is not exploited for any purposes beyond those related to our services. We only ask you to provide us with the information that is required to produce the paper according to your writing needs. Please note that the payment info is protected as well. Feel free to refer to the support team for more information about our payment methods. The fact that you used our service is kept secret due to the advanced security standards. So, you can be sure that no one will find out that you got a paper from our writing service.
Money Back GuaranteeIf the writer doesn’t address all the questions on your assignment brief or the delivered paper appears to be off the topic, you can ask for a refund. Or, if it is applicable, you can opt in for free revision within 14-30 days, depending on your paper’s length. The revision or refund request should be sent within 14 days after delivery. The customer gets 100% money-back in case they haven't downloaded the paper. All approved refunds will be returned to the customer’s credit card or Bonus Balance in a form of store credit. Take a note that we will send an extra compensation if the customers goes with a store credit.
24/7 Customer SupportWe have a support team working 24/7 ready to give your issue concerning the order their immediate attention. If you have any questions about the ordering process, communication with the writer, payment options, feel free to join live chat. Be sure to get a fast response. They can also give you the exact price quote, taking into account the timing, desired academic level of the paper, and the number of pages.