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Analyzing a Company’s Social Media Presence

Analyzing a Company’s Social Media Presence: Chosen Company: Target This course project allows you to demonstrate your mastery of communication techniques as well as critical, ethical, and analytic thinking as you examine the social media presence of a company of your choosing. Your research-based 8–10-page analysis will include all the elements of a professional analysis that support a preliminary report suitable for presentation to company leadership.ExpectationsTo successfully complete this project, you will be expected to:Inventory a company’s current use of social media.Perform a SWOT analysis.Consider ethical questions related to social media practices at the company.Support your analysis with persuasive evidence, properly cited with APA in-text citations.Summarize your main points with suggested next steps the organization should consider.Write professionally and in a manner consistent with expectations for members of the business professions. Project ObjectivesTo successfully complete this project, you will be expected to:Assess a company’s current use of social media.Conduct appropriate research to create and support assertions.Analyze the implications of social media for the future of a business, identifying strengths, weaknesses, opportunities, and threats.Effectively communicate business concepts and ideas.Assess business situations using an ethical framework.Project RequirementsTo achieve a successful project experience and outcome, you are expected to meet the following requirements.Analysis PaperYour analysis paper must contain the following sections:Executive Summary or Abstract.Introduction.Social Media Audit and Comparison.SWOT Analysis.Ethical Assessment.Conclusion (including next steps or highlighted takeaways).Other RequirementsAPA formatting: In-text citations and references are formatted according to current APA style and formatting.Number of resources: Include a minimum of five resources.Length of paper: Write 8–10 typed, double-spaced pages (not including cover page, table of contents, abstract, or references).Font and font size: Use Times Roman, 12-point font.

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