Mac CosmeticsThis must provide requirement (high involvement purchase) An analysis based on sound buyer behavior. This information must be scholarly sources, including your text book. Must be 9 pages in length.Using the purchase sign processproblem recognitioninformation searchalternative evaluationoutlet selection and purchasepost purchase satisfactionMaking sure that assessing how a marketer utilizes the purchase decision process as a framework for marketing for this product.provide a description of the features and benefits.create a purchase decision map of the way this product is marketed.Suggest three improvements to the current product positioning.
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