Click on the “Create Journal Entry” button at the top of this page to start your journal. This is not a timed activity.Journal1: Marketing Plan Part A: Executive Summary and Part B: Targeting CustomersDue Week 4 and worth 100 pointsNote: There are two (2) parts to this journal entry.Part A: Executive SummaryYou will create a fictional start-up company that serves the U.S. market with a product or service.Write one to two (1-2) paragraphs in which you:Provide a detailed description of your company. The description should include, at a minimum, the companyâs name, its history, founders, business purpose, and mission.Describe, in detail, the product or service the company produces or services. Include trademark, color, shape, packaging, labeling, and any characteristics that you deem relevant.Part B: Targeting CustomersYou will now consider who your customers are and identify your market segment.It is vital that you clearly identify your target customers within your marketing plan. Knowing your target customers will help you to:pinpoint where you should spend your advertising budgetdetermine the type of campaign you intend to run, andensure that your marketing message speaks the customerâs language (based on their needs and wants, demographic, location, ethnicity, etc.).Write one to two (1-2) paragraphs in which you:Analyze the business customers / clients that you wish to target. Your analysis should include, but not be limited to, their:demographic profile (e.g., age, gender, ethnicity, etc.)psychographic profile (e.g., interests, routine, habits, etc.)profession (e.g., income, occupation, education)geographic location (e.g., country, region, city, rural, urban, climate)precise wants and needs as they relate to the products and / or services you offer.Use at least two (2) quality references. Note: Wikipedia and other Websites do not qualify as academic resources.
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