Southern New Hampshâ?: UniversityMBA 635 Milestone Four Guidelines and Rubric The final project for this course is the creation of a corporate social responsibility (CSR) addendum to the business plan you created in MBA 560: Marketing andStrategy. The CSR addendum will include a brief discussion of the mission, vision, and values of the company; the impact of trends in corporate culture and socialresponsibility on business ideas; and the potential ethical or regulatory issues that affect the corporate strategy and brand development. The CSR addendum willconclude with a discussion of the best potential outcome of the companyâs CSR efforts and the intrinsic and extrinsic rewards for the company. For this milestone, submit a draft ofthe Outcomes portion of the final project (Section VI).Speci?cally, the following critical elements must be addressed: Vi. OutcomesA Efforts: Describe the cultural awareness and civic engagement efforts in which your business will be involved. What is the best desired potentialoutcome of these cultural awareness and civic engagement efforts?B. Alignment: How do these efforts align to the corporate mission, vision, and values?C. Impact: How will the alignment of the cultural awareness and civic engagement efforts with corporate mission, vision, and values improvecorporate exposure and profits? In your response, you could consider the impact of the alignment of concepts such as return on investment,sustainability, and the community served by the business, for example. Guidelines for Submission: Your paper must be submitted as an 8-10 page Microsoft Word document with double spacing, 12-point Times New Roman font, one-inch margins, and sources cited in APA format. Instructor Feedback: This activity uses an integrated rubric in Blackboard. Students can view instructor feedback in the Grade Center. For more information,review these instructions. Critical Elements Pro?cient (100%) Needs Improvement (75%) Not Evident (0%) Outcomes: Efforts Comprehensively describes cultural Describes cultural awareness and civic Does not describe cultural awareness and awareness and civic engagement efforts in engagement efforts in which business will civic engagement efforts in which businesswhich business will be involved and best be involved and best desired potential will be involved and best desired potentialdesired potential outcome of efforts outcome of efforts, but response is cursory outcome of efforts or inaccurate Outcomes: Alignment Logically explains alignment of effons to Explains alignment of efforts to corporate Does not explain alignment of efforts tocorpomte mission, vision, and values mission, vision, and values, but with gaps in corporate mission, vision, and valueslogic, clarity, or detail
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