Unit 2 quiz 1
Question 1 Which of the following is most essential to any
definition of marketing?
demand management
the production concept
customer
relationships
making a profit
Question 2 When
backed by buying power, wants become:
social needs
demands
physical needs
exchanges
Question 3 The art and science of choosing target markets
and building profitable relationships with them is called:
selling
segmentation
positioning
marketing management
Question 4 Which of the following best explains why
consumers have greater power and control in today’s marketplace?
The production concept and competition have lowered prices.
Through new communication technologies, customers have more
access to information and more methods of sharing their opinions with other
customers.
Implementation of the product concept has resulted in
continually improving products.
Customer-driven marketing creates goods and services that
meet customers’ future needs.
Question 5 The act of obtaining a desired object from someone
by offering something in return speaks most closely to:
needs, wants and demands
market offerings
value and satisfaction
exchange relationships
Question 6 The set of benefits a company promises to deliver
to its consumers to satisfy their needs is called:
a money-back guarantee
low pricing
a value proposition
good customer service
Question 7 Each department in a company that carries out
value-creating activities can be thought of as a link in the company’s:
market development
product development
business portfolio
value chain
Question 8 The place a product occupies in the consumer’s
mind relative to competitors’ products is termed:
product placement
product position
market segmentation
market targeting
Question 9 In the four P’s of the marketing mix, design,
packaging, services, and variety all fall under the category of:
product
price
promotion
place
Question 10 Instead of thinking of selling products,
marketers would be wise to take the customer’s view and think of:
providing convenience
initiating two-way communication
offering discounts
offering solutions to problems
Question 11 Regarding customer relationship groups, a
long-term customer who has a very low contribution to overall profits is called
a:
butterfly
true friend
barnacle
stranger
Question 12 A product with a low market growth rate and
relatively high market share is known in the Growth-Share Matrix as a:
dog
cash cow
star
question mark
Question 13 If you want to sell new products to new markets,
you are using a strategy called:
market penetration
product development
market initiation
diversification
Question 14 Your marketing department is currently
researching the size, density, location, age, and occupations of your target
market. Which environment is being researched?
psychographic
economic
demographic
geographic
cultural and social
Question 15 Which of the following descriptions most
accurately characterizes the baby boomers?
They are aging and slowing down.
They are a shrinking market for new housing and home remodeling.
They are past their peak earning and spending years.
They hold 70% of the
country’s financial assets.
They were largely unaffected by the recent recession.
Question 16 What is the first step in the marketing research
process?
developing a marketing information system
defining the problem
and research objectives
developing the research plan for collecting information
implementing the research plan
interpreting data and deciding on type of research
Question 17 Secondary data consists of information:
that already exists somewhere but is outdated
that does not currently exist in an organized form
that already exists
somewhere but was collected for another purpose
that is used by competitors
that the researcher can only obtain through surveys and
observation
Question 18 Companies
who use brand ambassadors are using a specific technique called:
opinion leading
buzz marketing
direct marketing
values marketing
Question 19 Researchers found that a number of well-known
brands tended to be strongly associated with one particular trait, such as
JetBlue with “being human”. Which of the following terms would a
marketer use to describe a specific mix of traits that may be attributed to a
particular brand?
brand personality
product image
product perception
brand equity
Question 20 You are bringing out a new product and want to
be sure to reach those customers who will influence the choices of others.
Which group will you target to carry your message?
laggards and late mainstream customers
early mainstream and early adopters
innovators and early mainstream
early adopters and
innovators
Our Service Charter
-
Excellent Quality / 100% Plagiarism-Free
We employ a number of measures to ensure top quality essays. The papers go through a system of quality control prior to delivery. We run plagiarism checks on each paper to ensure that they will be 100% plagiarism-free. So, only clean copies hit customers’ emails. We also never resell the papers completed by our writers. So, once it is checked using a plagiarism checker, the paper will be unique. Speaking of the academic writing standards, we will stick to the assignment brief given by the customer and assign the perfect writer. By saying “the perfect writer” we mean the one having an academic degree in the customer’s study field and positive feedback from other customers. -
Free Revisions
We keep the quality bar of all papers high. But in case you need some extra brilliance to the paper, here’s what to do. First of all, you can choose a top writer. It means that we will assign an expert with a degree in your subject. And secondly, you can rely on our editing services. Our editors will revise your papers, checking whether or not they comply with high standards of academic writing. In addition, editing entails adjusting content if it’s off the topic, adding more sources, refining the language style, and making sure the referencing style is followed. -
Confidentiality / 100% No Disclosure
We make sure that clients’ personal data remains confidential and is not exploited for any purposes beyond those related to our services. We only ask you to provide us with the information that is required to produce the paper according to your writing needs. Please note that the payment info is protected as well. Feel free to refer to the support team for more information about our payment methods. The fact that you used our service is kept secret due to the advanced security standards. So, you can be sure that no one will find out that you got a paper from our writing service. -
Money Back Guarantee
If the writer doesn’t address all the questions on your assignment brief or the delivered paper appears to be off the topic, you can ask for a refund. Or, if it is applicable, you can opt in for free revision within 14-30 days, depending on your paper’s length. The revision or refund request should be sent within 14 days after delivery. The customer gets 100% money-back in case they haven't downloaded the paper. All approved refunds will be returned to the customer’s credit card or Bonus Balance in a form of store credit. Take a note that we will send an extra compensation if the customers goes with a store credit. -
24/7 Customer Support
We have a support team working 24/7 ready to give your issue concerning the order their immediate attention. If you have any questions about the ordering process, communication with the writer, payment options, feel free to join live chat. Be sure to get a fast response. They can also give you the exact price quote, taking into account the timing, desired academic level of the paper, and the number of pages.