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Purpose of AssignmentThis assignment is designed to help students analyze and interpret primary and/orsecondary data and research. First, students will be provided with a marketingreport that allows for preparing basic executive level data insights. Second, theywill be allowed to pick a company and product or service. This assignment willhelp prepare students for the development of their marketing plan. Students will becreating a marketing plan (refer to Marketing Plan and Outline document) so theymay want to choose a company and product or service that has data readilyavailable or where they can use demographic/psychographic data to provideinsights.Assignment StepsPart 1:Analyze the Week 1 Business Growth Overview dataset. This is a marketing reportgenerated by an analyst for the Senior Vice President (SVP) of Marketing at a largecorporation. The analyst is new and has provided summary data but no insights orcommentary for the SVP.Construct a minimum 525-word memorandum for the SVP providing insights andcommentary. The memorandum should include your analysis of the following:Major areas of increase and decrease in revenue or type and/or category ofbusinessTrends that are evident in terms of revenue or type and/or category of businessInsights that would help formulate marketing strategies to either continue growthor reverse declineAdditional analysis you (if you were SVP) would like to build a marketing goaland strategy or strategies (and why)Part 2:Select a global or multi-regional (does business in more than one country)company and one of its products or services that will serve as the basis for yourmarketing plan. I AM CHOOSING STARBUCKSYou should obtain two years of annual reports as well as two years of 10K reports(provides a comprehensive overview of the company’s business and financialcondition and includes audited financial statements) for your data source. Once you have selected your product or service, you must define the size and type ofyour selected company that provides the product or service (available from annualreports). This need not be elaborate but must include total number of employees,production volume, distribution methods, and so forth. Record this information in asummary document as outlined below.Company and product selection is a critical part of this project. You must ensureyour proposed company can implement the marketing methods discussed inMarketing Management.Prepare a minimum 175-word summary document and send it to your instructor asa record of your selection. The summary document should include the following:Name of CompanyLocation of Company HeadquartersName of Product or Service selectedGeneral description of company (number of employees, revenue, type ofownership, web page, etc.)General description of product or serviceFormat your assignment consistent with APA guidelines.Click the Assignment Files tab to submit your assignment.

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