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BUSINESS SKILLS/Report essay for croft & Gleeson m

Assessed Learning Outcomes:1 and 2
Additional Guidance:
You must complete all tasks and
submit your responses in a single
document, marked with your student
identification (SID) number(s) and
indicating the word count.
You must provide references where
appropriate, following Harvard style,
and include a bibliography.
Please note that this is an individual piece of work and collusion is not
tolerated. This means that all tasks must be written by you individually without
Task A: Report, 1250 words
Having delivered your presentation to Croft Gleeson Ltd, your Human Resources department have
asked you to write a report that details your findings.
The report should have the title:
Investment Opportunities in Social Media for Croft Gleeson Ltd
The report must follow a standard business report format, be professionally presented and include
the following sections:
• Cover Page
• Executive Summary (approx. 100 words)
• Table of Contents
• Introduction (approx.100-200 words)
• Findings and Analysis (approx. 1000 words)
• Conclusion (approx. 150-250 words)
• Reference List/Bibliography
• Appendices (only if required, this section is optional)
Key areas to cover in the Findings/Analysis section are:
Ø What is Social Media
Ø What is the international picture of the industry like
Ø What are the money making opportunities like in relation to the creation of a new social
media website
Ø What are the potential costs involved in creating a website
Ø What are the potential risks of investing in this type of opportunity
Ø Do you advise on investing in the creation of a social media website If so, you will need to
give details of the type of team that should be created and reasons why. If not, then you
must give a valid explanation of your reasoning.
Your appendices should include:
• Any charts or statistical data that you wish to include. Use a screen shot or the Snipping
Tool to incorporate this into your work if you use Excel or similar.
• Potential start-up calculations shown on a spreadsheet. Use a screen shot or the Snipping
Tool to incorporate this into your work.
Task B: Presentation Reflection, 500 words
The HR Manager at Croft Gleeson Ltd has asked you to discuss the challenges faced in working
together with other team members on building a presentation.
Write a brief 500 word reflection for the HR Manager under the following headings:
1. Division of Labour
2. Team Working Skills
3. Organisation
4. Delivery
In each section, describe the processes used and detail the difficulties or challenges that you feel
that you faced in completing the project.
Task C: Critical Essay, 1250 words
Using a standard essay format, write an essay on the following topic:
“In the United Kingdom, men and women are treated equally in the workplace.”
Discuss this statement
• You must conduct suitable research using the reading list that your tutor will provide you
with. The reading list will be available on the MyARUL site.
• You must explain various arguments presented and analyse them using critical thinking skills
practiced in the module
• You must use Harvard referencing and provide a Bibliography listing the sources you have
• As this is an essay you should not use any subheadings
Marking Criteria
All tasks should be marked out of 100 separately and then the marks will receive the following
Task A: 40%
Task B: 20%
Task C: 40%
A spreadsheet will be provided to markers to automatically perform the calculations.
Each piece of work should exhibit qualities as below:
30-39% • The overall message is hard to follow or may lack focus.
• The point of the exercise has been missed
• Ideas are not developed beyond basic restatements.
• The work is lacking in organisation at any level
• Use of source materials is extremely limited or extremely excessive
use of direct quotations
• Little or no understanding of Harvard referencing
• Grammar and vocabulary errors make comprehension extremely
40-49% • The overall message is poorly developed or may deviate significantly
• Ideas are poorly developed with little analysis
• The organisation of paragraphs or sections does not help the reader’s
• Use of source materials is limited or excessive use of direct quotations
• Poor understanding of Harvard referencing; inconsistencies and errors
• Grammar and vocabulary errors cause strain to the reader
50-59% • The overall message can be followed but is not always clear or fluent
• Ideas begin to develop but lack critical insight
• The work is organised to a basic structure but may lack cohesion
• Adequate use of source material
• Adequate use of Harvard referencing
• Grammar and vocabulary errors exist but do not cause strain
• A technical and academic vocabulary can be seen emerging
60-69% • The overall message is clear
• Ideas begin to develop and critical analysis is applied
• The work is well structured, which aids the reader’s comprehension
• Good use of source material and source analysis
• Accurate use of Harvard referencing
• No notable grammar errors, low frequency vocabulary used
• A technical and academic vocabulary is demonstrated
70%+ • The overall message proliferates throughout and is clearly identifiable
• Ideas are adeptly developed and argued
• The structure of the work helps to deliver the overall point being
• Excellent use of numerous sources, which are analysed
• Flawless use of Harvard referencing
• No grammar or punctuation errors
• A broad technical and academic vocabulary is used to provide
Equality in the Workplace – Reading List
Business Skills Final Assignment
Below are six items of suggested reading material that you may find useful in your
You should aim to use a minimum of five sources. You can conduct additional
research alongside those sources on the reading list.
1. Anon. 2008. Why Women Earn Less. Usa Today [online] Available through:
Anglia Ruskin University Library website <http://libweb.anglia.ac.uk>
[Accessed 15th March 2016]
This item is available through the ARU Online Library
2. Burke, R, & Davidson, M. 2016. ‘Chapter 7: Women in Management in the
UK’ in Women in Management Worldwide. [ebook] Gower. Available through:
Anglia Ruskin University Library website <http://libweb.anglia.ac.uk>
[Accessed 15th March 2016]
This item is available through the ARU Online Library
3. Farrell, W. 2005. Why Men Earn More [ebook] AMACOM books. Available
through: Anglia Ruskin University Library website <http://libweb.anglia.ac.uk>
[Accessed 15th March 2016]
This item is available through the ARU Online Library
4. Jackson, J, Martinson, J, and Plunkett, J. 2016. BBC Breakfast seating bias
due to ‘misogyny’, says ex-Countryfile host. The Guardian. [online] Available
at http://www.theguardian.com/media/2016/mar/16/bbc-breakfast-countryfilelouise-minchin-sofa-danwalker
[Accessed 16th March 2016]
This item is available online
5. The Economist. 2014. The glass-ceiling index. The Economist, [online]
Available at: <http://www.economist.com/news/business/21598669-bestandworstplaces-be-working-womanglass-ceiling-index/>
[Accessed 15 March
This item is available online
6. Sonofra, T. 2013. Don’t Work For A Female Boss. Return of Kings. [online]
Available at <http://www.returnofkings.com/17995/dont-work-for-a-femaleboss>

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