Topics: Choose one of the following
o Convince readers to support a cause, a charity or a non-profit organization through volunteering or donations.
o Convince readers to act on an environmental issue of consequence and concern.
• Your purpose is to inform and persuade your audience. Basic requirements follow: o Use research based facts and evidence to support a position.
o Cover an 8 1⁄2 x 11 sheet of paper on both sides
o Your creation can be
▪ folded in half like a booklet,
▪ folded in thirds like a brochure,
▪ left unfolded like a broadside or newsletter, or ▪ folded into an 8-page booklet like a ‘zine.
• Audiences for visual argument such as brochures and advertisements
o are very carefully targeted to specific readers or viewers, and
o require that writers/creators have studied the audience’s needs, desires and
responsiveness to the ‘pitch’ contained in the media presented to them.
• Design for a visual argument will include images as well as words. Considering both the audience and purpose of your project,
o use art, photographs, drawings, graphs, or other visual elements to enhance your argument; o be sure your selected images aid understanding or interpretation of the argument and that
they are not so large as to be a distraction;
o examine how the project unfold and be sure what the audience sees all works together
when they handle the piece;
o select fonts, colors and decoration to enhance your message; for example, do not use a
fancy, curly font for a serious message.
o consider what it takes to reproduce the product.
• Documentation and Citation is required as always.
o Document your sources using one-word in-text citations followed by complete citations at
the end or on the back cover.
o Formatting of complete citations may be altered to single spacing. Instead of “works cited”
the heading may be “For Further Information.”
o Avoid extensive direct quotes. If used at all, a quote should be short and impactful. o All pictures, graphs, charts, etc., must have a caption.
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