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1. Ensure that you have read the DIRECTIONS to STUDENTS outlined on front page of assessment brief. Note ‘terms of trade’ and in particular the penalties for non-compliance.

2. Word limit: 2500 +/- 10%.

3. Report format. At this stage you should concentrate on pulling your material together. During week 9 an assessment lecture is scheduled at which we will look at formatting the material incorporating it into the report.

4. Ensure that you READ the BRIEF. In particular note:

(i) select an organisation which is IN CRISIS or HEADING TOWARDS CRISIS

5. One or two of you have already asked if you may look at a public sector organisation or an organisation which has been in crisis and is now in the early or latter stages of recovery. Please note:

(i) both options require a slightly different approach and set of considerations – much of which will be considered in the context of ‘disaster’ next term. Therefore, if you wish to so proceed,
(ii) please check with me, Martin K, whether your proposal is suitable. You may email me a brief proposal. You will then receive from me written approval/authorisation to proceed. Otherwise.
(iii) You will be expected to proceed in accordance with para 4 (i) and (ii) above.
6. Key to good assessment:

• Make use of appendices for supplementary / background material.
• Place only material relevant to crisis in the main body of report
• Remember that reference to ‘antecedents’ on the assessment brief refers to background to crisis and should go in to report
• Organisational background etc… should go into appendices
• If your organisation is part of an ‘umbrella’ corporation eg Costa Cruises v Carnival Corporation – ensure that you distinguish and make clear whether the crisis is affecting the organisation or the corporation
(note: In this case, it would be advisable to include in the appendices, an organisational flow chart showing the relationship between the organisation and the ‘umbrella’ corporation)

• Ensure you have YOUR working definition of crisis
• Ensure that you have a clear understanding of the purpose and objectives of crisis management for YOUR chosen organisation

• Have you identified and isolated the PIVOTAL crisis
• Have you identified the PHASE of crisis (one only)
(note: do not waste time / words in the report listing all stages – only ONE phase needs to be addressed. If you wish to present a chronology through the phases – although not necessary – you should do so within the appendices)
• Have you identified the source of the crisis as External or Internal
• Have you identified the TURNING POINT (one only)
• Have you identified key STAKEHOLDERS affected by the crisis (no more than two)
• (note: feel free to make use of appendices to list all stakeholders if you wish – although not necessary)
• Have you identified TWO known threats ie those which have given rise to current crisis
• Have you identified TWO further potential threats (perceived) ie those which could arise from current crisis
7. Remember the SIGNIFCANCE AND IMPLICATIONS of your interpretation above:

(i) Your proposals for business continuity in your organisation will hinge upon the issues highlighted in para 6 above
(ii) Further, in assessing the significance and implications, you will be forced to think about and evaluate what has happened and how best to avoid it happening again thereby formulating proposals and justification for business continuity
8. CONNECT AND LINK the crisis to the business continuity proposal

The crisis (externa/internal – Phase – Turning Point)

Impact (stakeholders)

Proposals for resolution

Evaluation – justification – recommendations – conclusion

9. DATING the report: The submission date is 11 December 1200 noon. Given that many organisations are currently in the news and are likely to remain so for some time to come, you are advised to identify a ‘cut off date’ for your report so as to emphasise that the report deals with issues only up until a certain date – I would suggest one week before the official hand in date. You will need to include this in the report’s terms of reference section.
10. Assessment criteria: Ensure that you follow the criteria on assessment brief.

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