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Critically discuss what motivates the contemporary Western leisure tourist with specific reference to heritage/cultural tourism and/or beach tourism.

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2,400 words maximum. This assignment is a traditional academic essay and should adopt an appropriate format. It is vital that you underpin clear arguments and conclusions with reference to appropriate theory. You may use a variety or examples to help clarify your argument(s) but you should not adopt a case study approach or focus solely on one type of tourism. This assignment brief assumes a Western perspective unless you specifically state otherwise.

Guidance for module –

Your answer should be a critical evaluation and not purely descriptive nature.
You should provide a clear and relevant argument.
Your work should include an introduction and conclusion.
The work should be clear and produced / presented to a high standard.
The use of the ideas of others without acknowledgement (plagiarism) will be reported.
Provide a bibliography using the Harvard system & cite sources as appropriate.
Good students will incorporate relevant and current academic theory as appropriate.
Good/excellent students should demonstrate a high level of independent study/ thought.
Excellent students will consistently link examples of touristic practice to theory.
Excellent students will also critically consider relevant viewpoints whilst presenting a lucid argument, culminating in a clear conclusion.

Assignment criteria for 70%+

Knowledge and criteria – Demonstrates outstanding knowledge and critical understanding of the well-established principles associated with the sociological, anthropological and psychological and study of tourists.

Argument/Evaulation and Application – Insightful application of underlying concepts and principles (beyond the context in which they were first studied)

Research/Evidence and Interpretation – Authoritative use of a range of data/ techniques in order to undertake critical analysis

Presentation/Structure and Referencing – Information professionally presented, structured and communicated (to specified audience ); references accurate, reliable and precise. Harvard style referencing

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