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direct strategy

direct strategy
Assignment 1 Instructions

For Assignment 1, write a direct strategy email to a client who wants to book a corporate retreat.
Who you are: the administrative assistant at Quest Travel (refer to case scenario)
Who your reader is: Ms. Lacey Walker, CEO of Sidekicks Athletic Shoes, Inc.
Background: Quest Travel has received the following email from a client who would like to book a
corporate retreat for her staff:
I’d like to book a week-long corporate retreat at an all-inclusive resort for my hardworking staff at
Sidekick Athletic Shoes, Inc. We would like a direct flight from Halifax to a tropical destination in the
spring. Please offer advice and recommendations for a suitable location. If you need more information,
please email me at lacey.walker@sasi.ca.
Before you can offer suggestions and advice about the location, you must email Ms. Lacey Walker to
get more details.
Your task:
1. Prepare a list of four or five specific questions you want to ask your reader about her
requirements and preferences for the corporate retreat.
2. Draft a direct strategy email requesting the information.
3. Revise your draft(s) to ensure your message follows the instructions given here, in your COMM
class, and on the checklist.
4. Save and submit your assignment to Turnitin as a PDF file.
Do not copy content from any sources you might consult, including COMM 2293 instructional
materials; use your own words.
Evaluate your own assignment using this checklist.
Message follows the three-part direct strategy

direct opening

details in the body

complete, forward-looking close

informative subject line that reflects the main point expressed in the opening
Message uses a professional business style and presentation

gives clear, complete information to the reader

maintains goodwill throughout message

follows all the business style points taught so far

uses complete sentences throughout

uses correct email format

uses full block format, single spaced, readable 11- or 12-point font, and a ragged right margin
(text not aligned along the right margin)

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