Discussion Topic #6/Social Media Advertising
So we know “video killed the radio star”…but, what about social media advertising killing traditional print and broadcast ads
It’s been reported by several different sources that companies are shifting a large portion of their ad budgets to social media marketing, shifting from traditional print and broadcast media. Read the following article for a short blurb on this: http://adage.com/article/special-report-digital-conference/marketers-shift-dollars-social-media/226838/ – now, here is your discussion question:
1. Do you think traditional print and broadcast media are being replaced (are they on their way out) Hint, this first part of the questions requires you to do some digging of sources/estimations/etc. of your own!
2. Based on what you find in your part one research and your textbook, do you think this makes sense (do you think they should be on their way out and replaced by social media ads; or do you think they are still important/viable) Please keep most of your evaluation on print and broadcast – we’ll cover Internet advertising next week.
Remember to include both textbook concepts and outside research to support your answers! Cite your sources to APA, please.
Discussion Topic #12
The Shift from Traditional Families to People Living Alone
Please read the linked article below;
http://fortune.com/2012/01/25/solo-nation-american-consumers-stay-single/
Now after you digested this shift in American (and global!) culture please comment on how you see this impacting housing, retail shopping, the food industry (both grocery and dine-out), transportation, and cultural events (music, sports, theatre, art, festivals etc.)
Any and all opinions are respected.
Discussion Topic #13
Wants vs. Needs and Search for Info—Discussion Board Post #13
Pinterest is quickly becoming a player in social media. What was long considered a Facebook, Youtube.com, and Twitter world is quickly changing to include Pinterest as the #4 Web 2.0 tool. I can’t think of a better way to discuss consumers having a need, marketing creating a want, or better yet great marketing turning a want into a need (getting the emotional side to think the purchase is a rational need). Why do I think Pinterest is a big-time player in shopping Almost every photo is linked to a site where you can purchase that item! I don’t know a lot about Pinterest, or social media in general, but I know enough that this is a huge and growing topic in marketing and is not going away. Please read the linked article below:
http://www.fastcodesign.com/1670681/ben-silbermann-pinterest
Now I want your thoughts—is Pinterest (or any other social media site) a valuable tool to help consumers make decisions Why do you feel that way Five years from now do you think social media will be a bigger tool than it is today Please share your opinions on this topic.
Note: This is not a current article. If you really enjoy Pinterest (like tons of women do!) I will list the link to 3 other current articles. It appears that Pinterest is looking at going public and also is trying some new consumer-focused initiatives. It seems like they have been slow to figure out their future and how to make money (as the article for the discussion illustrates, they now seem to be very aggressive in trying new ides.
These are optional reads;
Pinterest’s Head Of Partnerships Hints At Company’s “Aggressive Roadmap” For 2015
http://www.emarketer.com/Article/Will-Pinterest-Reach-Its-Potential-2015/1012103
http://www.wsj.com/articles/pinterest-raises-367-million-at-11-billion-valuation-1426538379
http://mashable.com/2013/11/21/pinterest-place-pins-brief/
Our Service Charter
-
Excellent Quality / 100% Plagiarism-Free
We employ a number of measures to ensure top quality essays. The papers go through a system of quality control prior to delivery. We run plagiarism checks on each paper to ensure that they will be 100% plagiarism-free. So, only clean copies hit customers’ emails. We also never resell the papers completed by our writers. So, once it is checked using a plagiarism checker, the paper will be unique. Speaking of the academic writing standards, we will stick to the assignment brief given by the customer and assign the perfect writer. By saying “the perfect writer” we mean the one having an academic degree in the customer’s study field and positive feedback from other customers. -
Free Revisions
We keep the quality bar of all papers high. But in case you need some extra brilliance to the paper, here’s what to do. First of all, you can choose a top writer. It means that we will assign an expert with a degree in your subject. And secondly, you can rely on our editing services. Our editors will revise your papers, checking whether or not they comply with high standards of academic writing. In addition, editing entails adjusting content if it’s off the topic, adding more sources, refining the language style, and making sure the referencing style is followed. -
Confidentiality / 100% No Disclosure
We make sure that clients’ personal data remains confidential and is not exploited for any purposes beyond those related to our services. We only ask you to provide us with the information that is required to produce the paper according to your writing needs. Please note that the payment info is protected as well. Feel free to refer to the support team for more information about our payment methods. The fact that you used our service is kept secret due to the advanced security standards. So, you can be sure that no one will find out that you got a paper from our writing service. -
Money Back Guarantee
If the writer doesn’t address all the questions on your assignment brief or the delivered paper appears to be off the topic, you can ask for a refund. Or, if it is applicable, you can opt in for free revision within 14-30 days, depending on your paper’s length. The revision or refund request should be sent within 14 days after delivery. The customer gets 100% money-back in case they haven't downloaded the paper. All approved refunds will be returned to the customer’s credit card or Bonus Balance in a form of store credit. Take a note that we will send an extra compensation if the customers goes with a store credit. -
24/7 Customer Support
We have a support team working 24/7 ready to give your issue concerning the order their immediate attention. If you have any questions about the ordering process, communication with the writer, payment options, feel free to join live chat. Be sure to get a fast response. They can also give you the exact price quote, taking into account the timing, desired academic level of the paper, and the number of pages.