write about “Segmentation Targeting and Positioning
1-Identification and description of all market segments using relevant dimensions.
2- Logical and in-depth description and justification of the company s target segments.
3-Concise positioning statement and perceptual map showing in-depth understanding of positioning in relation to competitors and consumer segments.
This is the website of the nursery that we are doing the research on http://www.zu.ac.ae/main/en/ECLC/index.aspx
I attached pictures of the marketing book of the segmentation section have a look there.
For the perceptual map there are three nurseries with their fees
Days Hours Tuition (ZU Staff, Faculty and Students) Tuition (Community)
3 days 7.30 2.30 9, 945 AED 12, 750 AED
3 days 7.30 4.30 11, 700 AED 15, 000 AED
5 days 7.30 2.30 12, 285 AED 15, 750 AED
5 days 7.30 4.30 14, 040 AED 18, 000 AED
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