Jubail University CollegeDepartment of Business Administration
BUS 411 Strategic Management
Assignment 1- Case Analysis
Form a group of a minimum of 2 and maximum of 3 people. Read the case allotted to you from the Strategic Management Textbook: Jones Hill, (2013), Theory of Strategic
Management, Houghton Mifflin; ISBN: 978-1133584650;
Individual Marks (10)
Each group member will summarize separately the case (minimum one page to maximum two page, Times Roman 12 font size )with emphasis on Problem
Group Marks(10 marks )
Conduct detailed analysis of the company’s Strengths, Weaknesses, Threats and Opportunities for the company (Consider also writing about competitive
environment using Porter competitive forces )
Submission date : 14 -3-2017 ( in class)
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