Kellogg Corporation Case Study
Kellogg Corporation’s success can be contributed to their well-targeted markets and their advertising strategy.
Paper Masters custom writes Case Studies on any corporation you need examined. When considering the Kellogg Corporation, have our business writers produce a case study that gives financial information, corporate history or any other aspect of Kelloggs you need.
Kellogg Corporation is the leader in the United States cereal market. Overall, Kellogg produces twelve of the fifteen top cereals in the world. When looking at this and comparing it to the market it is in, that is a very big share to have. Kellogg is not just a company that is focused solely on cereal; Kellogg also produces:
Bagels
Snacks
Cereal bars
Frozen waffles
The name Kellogg is synonymous with good product, which allows the company to venture into new markets with confidence. As can be shown by the products offered by Kellogg, the company mainly sticks to breakfast type foods, or foods that are recognized as a Kellogg product, such as Rice Krispies Treats.
Marketing and Advertising Strategy
A large part of Kellogg’s success can be contributed to their well-targeted markets and their advertising strategy. It does help that they offer a good product, but so do all the other top cereal manufactures. What sets Kellogg apart from the competition is its marketing plan? The products that Kellogg offers are very broad, from Rice Krispies to All Bran. The wide breadth of the products that Kellogg offers helps to keep them available to all ages. Where each cereal may have a certain target market, Kellogg as a company targets the world.
Another important aspect of any marketing mix is prices. On average Kellogg’s is very competitive with the other large brands with their price. The three main cereal companies Post, General Mills and Kellogg offer products at a similar price. Even though Post did run commercials to reveal a reduction in price of its cereal, the overall effect was for the other companies to compensate, thus making Post’s attempt to gain more of the market fail.  The three main cereals operate on a high end pricing structure, while store brands produce a lower price product to offer to the customer. Kellogg does not advertise as a low priced cereal, instead the company focuses more on quality of the product it sells.
Our Service Charter
-
Excellent Quality / 100% Plagiarism-Free
We employ a number of measures to ensure top quality essays. The papers go through a system of quality control prior to delivery. We run plagiarism checks on each paper to ensure that they will be 100% plagiarism-free. So, only clean copies hit customers’ emails. We also never resell the papers completed by our writers. So, once it is checked using a plagiarism checker, the paper will be unique. Speaking of the academic writing standards, we will stick to the assignment brief given by the customer and assign the perfect writer. By saying “the perfect writer” we mean the one having an academic degree in the customer’s study field and positive feedback from other customers. -
Free Revisions
We keep the quality bar of all papers high. But in case you need some extra brilliance to the paper, here’s what to do. First of all, you can choose a top writer. It means that we will assign an expert with a degree in your subject. And secondly, you can rely on our editing services. Our editors will revise your papers, checking whether or not they comply with high standards of academic writing. In addition, editing entails adjusting content if it’s off the topic, adding more sources, refining the language style, and making sure the referencing style is followed. -
Confidentiality / 100% No Disclosure
We make sure that clients’ personal data remains confidential and is not exploited for any purposes beyond those related to our services. We only ask you to provide us with the information that is required to produce the paper according to your writing needs. Please note that the payment info is protected as well. Feel free to refer to the support team for more information about our payment methods. The fact that you used our service is kept secret due to the advanced security standards. So, you can be sure that no one will find out that you got a paper from our writing service. -
Money Back Guarantee
If the writer doesn’t address all the questions on your assignment brief or the delivered paper appears to be off the topic, you can ask for a refund. Or, if it is applicable, you can opt in for free revision within 14-30 days, depending on your paper’s length. The revision or refund request should be sent within 14 days after delivery. The customer gets 100% money-back in case they haven't downloaded the paper. All approved refunds will be returned to the customer’s credit card or Bonus Balance in a form of store credit. Take a note that we will send an extra compensation if the customers goes with a store credit. -
24/7 Customer Support
We have a support team working 24/7 ready to give your issue concerning the order their immediate attention. If you have any questions about the ordering process, communication with the writer, payment options, feel free to join live chat. Be sure to get a fast response. They can also give you the exact price quote, taking into account the timing, desired academic level of the paper, and the number of pages.